are you casting stones with your social media channels?

It is easy for emotions to run high about specific topics, but it is very important for a business using social media to keep a firm grasp on their main marketing goals. If you make a post on Facebook or send a tweet on Twitter that is seen as negative by your followers, then you […]

integrating social media into your existing marketing plan.

Regardless of how established your business is, it is vital to embrace the growth of social media marketing. You should still utilize whichever traditional marketing methods have proven themselves to be successful for your business, but ignoring additional branding opportunities, such as those presented by Facebook and Twitter, is the quickest way to stunt your […]

the importance of protecting your brand.

The Internet makes it easier for businesses to get the word out about their products and services, but it also makes it easier for unscrupulous individuals all over the world to steal ideas or to damage your company’s reputation. Protecting your brand should be an important aspect of your overall business model, regardless of the […]

is social media pitting marketing against PR?

In today’s lightning fast digital delivery world keeping marketing and public relations (PR) in separated cubicles is rapidly disappearing in the rear view mirror. All internal and external communication, digital and traditional, marketing and PR are on a daily convergence in today’s business model. Today the customer is in control and a tweet can make it around the […]

get a little equity for that brand!

    It takes time to build your brand online. You need to invest your dedication and have plenty of patience. The importance of your brand can go a long way in building and maintaining an online reputation, building trust with search engines and consumers. Brand equity is not something that just happens. It takes […]

didn’t i tell you that?

After recently attending a few events associated with a market segment bowden2bowden dabbles in often, it gives me some pleasure to sit down and reflect about conversations I have had over the last several years. I like to think of myself as a forward thinker, always looking for the newest and brightest gadget, talent, initiative, […]

how is your social authority?

We know that web 2.0 and search engine optimization (SEO) are increasingly converging and the connecting lines are becoming more and more blurred. Social media and SEO increasingly work hand in hand. Links will always be the currency of SEO ensuring rankings. Web 2.0 together with social networking are becoming the relationship side of SEO that […]

get in their face!

We are just getting back in the office after attending an annual conference of the Professional Outdoor Media Association (POMA) of which we are members. We were also invited to be part of the program at this event by leading a couple of sessions on social media. Seems a bit ironic but teaching folks how […]

get your logo noticed.

Specialty advertising, the use of branded products, is a tested method that should never be overlooked. With technology constantly developing, we sometimes forget that the simple approach can often be the best. Specialty advertising sometimes referred to as promotional items or SWAG (stuff we all get), branded with a company logo and contact details, give maximum […]

a profile of your value proposition.

The power of LinkedIn, the world’s largest professional network displays your skills and core competencies and allows you to be found by hiring managers, recruiters, business prospects and investors. Are you sure you have taken the few steps in setting up your profile to ensure you have increased your odds of getting more than a […]

a picture is worth a thousand words!

The photo sharing site Instagram should be included in your social media strategy. If it is not, you are losing an opportunity from a rapidly expanding communication channel that consumers and brands are flocking to. Instagram grew from 5 million users to more than 30 million since launching in October 2010. With more than 1 […]