the good and bad of ten years of facebook

After 10 years and with more than a billion active users, Facebook has changed social and business dynamics. Individuals interact differently than they did prior to Facebook and businesses have had to adapt their business models to use this social media platform. For every positive there is a negative to countermand the good and bad […]

turn negative reviews into positive opportunities

It is hard enough to build a new business with good reviews and positive feedback. Just the regular daily activity of running a business has its challenges. And then there are the negative reviews that can throw you off your game. Don’t let it get to you and don’t simply blow off bad reviews. Instead, […]

the multi-author blog issue: is it the right choice for your site?

  There are many different factors that make a blog successful, but one of the most important factors in having a blog that’s engaging, readable, and successful is its content. However, it’s not enough to simply fill your blog with content that interests you, but it’s also vital that you post content that keeps current […]

instagram pr know-how

Instagram has gained popularity since it started up in 2010. It has grown so fast among social media platforms that its numbers are astonishing: 200 million users per month, with 7.3 million postings a day. With that kind of traffic small and medium sized businesses can achieve public relation points without a lot of effort […]

has facebook lost its charm for businesses?

In recent years social media was considered the best marketing method available, especially among small to mid-sized businesses. Lately, Facebook has perhaps lost some of its charm for businesses with its recent algorithm that essentially rewards higher quality content on business pages. While that is perfectly reasonable among bigger businesses that can afford a team […]

how to build customer loyalty

Customer loyalty is frequently discussed in the business world for good reason; a person who is willing to conduct repeat business with your company is of more value than one who vanishes after a single transaction. For this reason it is important to reward repeat customers and create loyalty to your company. The Importance of […]

the disillusion and disengagement of social media

On an average day, most people dedicate a few hours towards managing their social media accounts; catching up with friends on Facebook, responding to tweets on Twitter, or searching for new recipe ideas on Pinterest are a normal part of many people’s lives. Even businesses dedicate time and resources into managing these accounts and addressing […]

which offers a better roi tv or digital media?

  For years now, companies have been trying to create the perfect marketing formula that will reach the largest audience, have the greatest influential power, and of course provide the best return on investment (ROI) possible. This mix includes advertising across many mediums, including TV, magazines, and digital media. In recent years, the popularity of […]

delighting the customer: the number one goal of a business

Delighting a customer should always be a prime directive of any business. Customers who are not thrilled with how they are treated by a business likely are not going to remain customers. So, delighting a customer must be the number one priority of a business. A very true statement in the world of business and […]

managing feedback

Successful business owners understand the importance of customer feedback. It is, by far, the best way to discover what the customer wants and needs. This knowledge allows the business owner to more easily customize the service or product to better satisfy each and every customer. Happy customers usually discuss their experience with friends and family, […]