“a conversation” with Rebekah Radice

This week we talk with Rebekah Radice about social media and digital marketing strategy. Rebekah is the founder of Rebekah Radice, LLC and has a history of working with Fortune 500 organizations as well as entrepreneurs, helping each one build winning teams, brands and businesses. She has headed social media campaigns for companies such as […]

is traditional journalism back?

Since 2000, many newsrooms have been trimming their staff and closing their doors. According to the Bureau of Labor Statistics (BLS), between 2010 and 2020, journalists will lose their jobs at a rate of 6%. In contrast, the BLS expects that public relation positions will increase almost 21% during that time. The reason for the […]

the role of the marketing agency has changed

Brian Solis coined the term, “Adapt or die.” It’s the notion that brands must adapt to the Consumer Revolution, listen to the consumer, and start having more intelligent conversations (and relationships) with their customers. I buy in to the Consumer Revolution. As a consumer, and as an agency representing brands. But to buy in to […]

“a conversation” with Mallie Hart, Dorien Morin-van Dam & Mandy Edwards

Our guest this week, the social SOLUTIONS COLLECTIVE team of Mallie Hart, owner and creator of SSC is also the co-owner of Go Creative Go. Dorien Morin-van Dam, a Founding Member of the SSC team runs More In Media. Mandy Edwards, also a Founding Member of the collective team is the founder of ME Marketing Services. […]

keeping the tradition alive

Social media marketing has a lot of commotion that it is the best form of marketing. So much, that it’s making small and medium businesses concerned with their advertising budgets. They have long been pro traditional marketing efforts, especially mom and pop shops. But, social media is affordable and many methods, perceived free. No business […]

“a conversation” with DJ Thistle, Daniel Hebert & Gerry Michaels

The series marketer2marketer, “a conversation” is a platform for engaging today’s top thought leaders in the world of business, including marketing, branding, social media, public relations, advertising and writing in the digital space. A dialogue of current topics, new technology, new tactics, new ideas and new books. The show, “a conversation” is a one-on-one/two format […]

single-author corporate blogs vs. multi-author corporate blogs

There are pros and cons to both blog author types, but to answer this question, it’s definitely easier to distinguish the success or failure of a blog when there is one author. If the blog is a success, you know that the single author is behind that success. If the blog is a total failure, then […]

sustainability on the menu

In the past decade or so, there has been a major shift in corporate responsibility including organizations’ sustainability efforts. Now, McDonald’s has shifted its efforts in 2014 to start clearly defining their meaning of sustainable beef. They, along with many others in the in the food service industry are focusing on delivering consumers better tasting […]

increase your social engagement

In order for your company to truly embrace social media, you must take advantage of as many social networks as possible that fall within your audience’s reach. A mistake companies often make is focusing on one particular social channel at a time, causing them to miss opportunities to promote and engage across multiple channels. Once […]

providing consistent and clear information is the key to being transparent

No matter if you are a private or public organization, making all internal and external stakeholders feel comfortable is vital to your organization’s success. Many leaders, however, feel torn about sharing sensitive information. They worry if they are being too transparent. But being transparent, to an extent, can prove to increase employee morale, their productivity, […]

what is awesome content and why do you need it?

Awesome content is quality content that adds value to readers. There are many ways that content is capable of adding value, but it all depends upon the particular message that you’re trying to send to your brand’s audience, and also depends upon the tone that you would like to send your message in. Why do you need […]