how to master your storytelling to create successful content marketing

  Content marketing is a term that is used a lot with online marketing strategies. Everyone one seems to have their own opinion about what type of content works and what does not work. However, one thing is certain, if you can write content that resonates with the consumers, you will find success. Therefore, if […]

trends that redefine competition

  Established brick and mortar business CEOs are entering uncharted waters with the digital marketing age and must decide how to approach the challenges involved. There are significant trends that redefine competition that CEOs must recognize and respond to quickly in order to stay relevant not only to potential customers and clients, but to business […]

the multi-author blog issue: is it the right choice for your site?

  There are many different factors that make a blog successful, but one of the most important factors in having a blog that’s engaging, readable, and successful is its content. However, it’s not enough to simply fill your blog with content that interests you, but it’s also vital that you post content that keeps current […]

native advertising can kick up business for you

In recent years online advertising has been moving toward Native Advertising instead of simple display ads. The real trick is deciding how to create an effective native advertising campaign that really works. Creating a small or medium-sized business, and then building it into a successful one is rife with challenges. The biggest challenge is finding […]

your customers shape your business

Starting a business, whether online or in a brick and mortar building can be daunting. First, you have to figure out what is needed and whether you have what it takes to fill that need. Next, you need to put it together. If it’s a service, you need to figure out how to create the […]

how to make your blog stand out

Blogging started small and snowballed into a massive daily activity. Large, medium and small organizations, and individuals selling something and having something to say, all blog about their products, services or opinions. How to make your blog stand out from all the rest can be done, but it will take hard word and creativity. Pay […]

to share or not to share

  If you’re a small-to-medium business owner who is teetering on the brink jumping into the social media pool but aren’t quite convinced it’s worth a dip, you should know that your competition has probably already taken the plunge. Social media marketing is one of most effective tools available to business owners and managers. However, […]

be careful what you purge for, diversity and inclusiveness are at risk!

In 2008, Mozilla’s then CTO, Brendan Eich, donated $1000 in support of Proposition 8, the ballot against same-sex marriage. However, on April 3rd, he stepped down and resigned from his less than 2-week-old newly appointed position as CEO of Mozilla. In stating, “I encourage all Mozillians to keep going” on his blog, surely he meant […]

first impressions are everything: a marketers new roi

ROI is a powerful term known to many as the Return on Investment. However, a powerful marketing strategy will focus on other non-monetary returns, such as the ROI – Return on Impressions and the ROE – Return on Engagement. These two have important soft metrics that you can’t ignore because they can help enhance the […]

“a conversation” with Rebekah Radice

This week we talk with Rebekah Radice about social media and digital marketing strategy. Rebekah is the founder of Rebekah Radice, LLC and has a history of working with Fortune 500 organizations as well as entrepreneurs, helping each one build winning teams, brands and businesses. She has headed social media campaigns for companies such as […]

is traditional journalism back?

Since 2000, many newsrooms have been trimming their staff and closing their doors. According to the Bureau of Labor Statistics (BLS), between 2010 and 2020, journalists will lose their jobs at a rate of 6%. In contrast, the BLS expects that public relation positions will increase almost 21% during that time. The reason for the […]