trends that redefine competition

  Established brick and mortar business CEOs are entering uncharted waters with the digital marketing age and must decide how to approach the challenges involved. There are significant trends that redefine competition that CEOs must recognize and respond to quickly in order to stay relevant not only to potential customers and clients, but to business […]

the dark side of social media

What is it that Justin Strom, Calvin Winbush, Alan Townsend, and Adrian Nicholas all have in common? They are all Social Media Pimps, and not the kind that can “pimp-out” your company online to the public. No, these are real pimps that have mastered the use of technology and exploiting teens on the streets and […]

“a conversation” with DJ Thistle, Daniel Hebert & Gerry Michaels

The series marketer2marketer, “a conversation” is a platform for engaging today’s top thought leaders in the world of business, including marketing, branding, social media, public relations, advertising and writing in the digital space. A dialogue of current topics, new technology, new tactics, new ideas and new books. The show, “a conversation” is a one-on-one/two format […]

what’s the right metric?

The Return on Investment (ROI) and Key Performance Indicators (KPI) are both strong metrics an organization can use to measure how successful they are in obtaining their goals and objectives. They are useful tools to help organizations analyze their efforts, both financially and non-financially. A key question has been, is there a right or wrong […]

big data adds real value

Over the years, the world has always had information readily available. We have evolved due to what we have done with that information. Now, companies have found ways to revolutionize the way they do business because of the way big data is processed. Understanding What Big Data Is Big data is defined as the vast […]

the impact of net neutrality

Net neutrality, also known as Internet neutrality and Network Neutrality, is the belief that all governments and Internet service providers (ISP’s) should treat all persons and entities equally on the Internet. To put it simply, Net Neutrality allows for an “open Internet.” This principal and commonly shared belief among Internet users world-wide concludes that ISP’s and governments […]

digital marketing is both crucial and challenging for marketers

During the rise of the Internet, the worldwide web has taken the power from companies and turned it over to the consumer. Consumers are completely in control and are increasingly tech savvy with an access to an abundance of information and connections. Due to this newfound access of information, consumers now expect more from brands […]

the importance of performance testing your web site or blog’s content

Content performance testing is a process used by content marketers to help enable them to identify any potential optimization opportunities as well as any advantages for audience targeting and engagement. There are two common techniques used during this process and they are A/B testing — also known as “split testing” — and multivariate testing (MVT). Multivariate testing is […]

“a conversation” with Nick Cicero

The series marketer2marketer, “a conversation” is a platform for engaging today’s top thought leaders in the world of business, including marketing, branding, social media, public relations, advertising and writing in the digital space. A dialogue of current topics, new technology, new tactics, new ideas and new books. The show, “a conversation” is a one-on-one/two format […]

the evolving cmo

Chief Marketing Officers have seen many changes occur in the past two decades. From the early 90s to now, they have gone from strictly one-way advertising like the ads that you see on TV and the radio, to marginally interactive advertising like you see in the endlessly annoying (and increasingly ignored) banner ads that attempt […]

data mining for gold

Having insightful content is the difference between having content that is sharable and well received, and content that never makes it past your page. We are living in the information age, and the data that you are presented with is becoming ever more complex. If you are collecting a large amount of data, you may […]