the disillusion and disengagement of social media

On an average day, most people dedicate a few hours towards managing their social media accounts; catching up with friends on Facebook, responding to tweets on Twitter, or searching for new recipe ideas on Pinterest are a normal part of many people’s lives. Even businesses dedicate time and resources into managing these accounts and addressing […]

is social media a disease waiting to die

This year, a popular topic has been the decline of social media networks such as Facebook, MySpace, and Twitter. Much due to the study of Princeton researchers “Epidemiological Modeling of Online Social Network Dynamics” study, in which they state, “Ideas, like diseases, have been shown to spread infectiously between people before eventually dying out”. From […]

get your social media right: 3 secret strategies for successful social branding

Social media is a relatively new concept. However, social media has had a profound impact on society and marketing efforts, especially as of late. However, the potential behind this phenomenon remains largely untapped as many brands don’t fully understand the medium. The first thing marketers need to realize is that social media isn’t really media. […]

is social media breeding narcissism?

There have been a number of studies released about Facebook and the habits of its users suggesting that the king of social media tools allows users to display their narcissism with others while being met with the applause and admiration of “friends.” Other forms of social media, too, allow for an inflated sense of self […]

who’s on social?

The face of social media has changed drastically since Friendster in 2002 and the social  giant Facebook, burst onto the scene in 2004. The number and type of social media sites available has grown exponentially. Facebook and Twitter tend to dominate the social networking scene, while sites like Pinterest, Instagram and Tumblr facilitate content sharing among social […]

social media is public education of a company brand

Too often these days companies throw lots of effort and money into social media campaigns, expecting the same sort of results a business would get from traditional advertising and marketing. Then, when things don’t work out as expected, it becomes a big embarrassment and frustration as well as a complete abdication of any use of […]

brand building through the lens…

  The Internet is an extremely visual medium, and it is becoming more imperative than ever to utilize images to enhance the quality of your branding efforts. Social media sites such as Pinterest and Instagram are completely built around the concept of letting users share images, and they are quickly becoming two of the largest […]

tap your brand ambassadors!

Brand Ambassador,  it could mean fans who are just really passionate about a brand or product and share their love on their own accord or it could mean a branded, deliberate program by a company to find, embrace, and engage their biggest fans. A Brand Ambassador, at the most basic level, represents a brand in […]

are you building strong customer relations or is it just social media hype?

For marketers, the hit series Mad Men may inspire nostalgia for a time and it was a relatively long time when marketing mediums were limited to a handful of channels: print, broad- casting, outdoor, and direct. Today, new channels seem to arrive every time we blink. Remember, MySpace and Friendster were at one time big […]

did you include monitoring in you social media strategy?

So you have decided to take your company into the social media stratosphere. You are going to write a Blog, create a Facebook page, and start a Twitter following. I have a question for you, have you included monitoring or taken a look at Google to search what is already the buzz about your company? […]

are your heels dug in?

After 30 plus years in the marketing world and seeing many evolutions in the industry, I am often shocked at how slow traditional media is to embrace new media. Traditional media seems to dig their heels in the dirt and hide from change instead of embracing the exciting opportunities of new media. Take a look […]