is social media a disease waiting to die

This year, a popular topic has been the decline of social media networks such as Facebook, MySpace, and Twitter. Much due to the study of Princeton researchers “Epidemiological Modeling of Online Social Network Dynamics” study, in which they state, “Ideas, like diseases, have been shown to spread infectiously between people before eventually dying out”. From […]

is social media breeding narcissism?

There have been a number of studies released about Facebook and the habits of its users suggesting that the king of social media tools allows users to display their narcissism with others while being met with the applause and admiration of “friends.” Other forms of social media, too, allow for an inflated sense of self […]

get mobile in your strategy!

Mobile marketing is an essential factor in today’s business climate. Adding mobile applications (apps) to your website and fully integrating all of your marketing and social media platforms such as Facebook and Twitter provides businesses with another means to really interact with their customer base; it puts the service back into customer service. Currently mobile […]

integrating social media into your existing marketing plan.

Regardless of how established your business is, it is vital to embrace the growth of social media marketing. You should still utilize whichever traditional marketing methods have proven themselves to be successful for your business, but ignoring additional branding opportunities, such as those presented by Facebook and Twitter, is the quickest way to stunt your […]

manage the distraction!

You felt it, that immediate sensation that occurred when you became engaged with social media for the first time. The excitement of being able to communicate, with a wide network of family members, friends, business colleagues and other associates, easily with social media quickly became a time robbing nightmare. The problem is that too many […]

tap your brand ambassadors!

Brand Ambassador,  it could mean fans who are just really passionate about a brand or product and share their love on their own accord or it could mean a branded, deliberate program by a company to find, embrace, and engage their biggest fans. A Brand Ambassador, at the most basic level, represents a brand in […]

are you building strong customer relations or is it just social media hype?

For marketers, the hit series Mad Men may inspire nostalgia for a time and it was a relatively long time when marketing mediums were limited to a handful of channels: print, broad- casting, outdoor, and direct. Today, new channels seem to arrive every time we blink. Remember, MySpace and Friendster were at one time big […]

did you include monitoring in you social media strategy?

So you have decided to take your company into the social media stratosphere. You are going to write a Blog, create a Facebook page, and start a Twitter following. I have a question for you, have you included monitoring or taken a look at Google to search what is already the buzz about your company? […]

have you pinned?

Pinterest is another website phenomenon to hit the internet. Pinterest is a visual sharing blogging extravaganza. Do you get it? Remember, most of us didn’t get facebook when it first came out, now most are addicted. Pinterest, like facebook, twitter and others has the potential to send you to rehab for addiction treatment. I see […]