single-author corporate blogs vs. multi-author corporate blogs

There are pros and cons to both blog author types, but to answer this question, it’s definitely easier to distinguish the success or failure of a blog when there is one author. If the blog is a success, you know that the single author is behind that success. If the blog is a total failure, then […]

increase your social engagement

In order for your company to truly embrace social media, you must take advantage of as many social networks as possible that fall within your audience’s reach. A mistake companies often make is focusing on one particular social channel at a time, causing them to miss opportunities to promote and engage across multiple channels. Once […]

what is awesome content and why do you need it?

Awesome content is quality content that adds value to readers. There are many ways that content is capable of adding value, but it all depends upon the particular message that you’re trying to send to your brand’s audience, and also depends upon the tone that you would like to send your message in. Why do you need […]

spend more time on the digital real estate you own!

If you’ve spent any time on Facebook in the past several weeks, you’ve probably run across one or two of the following observations, laments or even diatribes: Facebook reach is plummeting … Looks like small businesses are going to have to pay if they want their posts seen on Facebook … Looks like I’m going […]

has social media matured?

Social media has reached a varying level of maturity, but is still in the process of reaching full maturity. Through continuous research and study, experts are seeing the emergence of some patterns, which help to shed some light on this matter. The 2013 release of data made available by the Pivot Conference’s “State of Social […]

strategic content marketing tips for 2014

As 2013 rapidly begins to come to an end, content marketing is alive and well. And now’s the time to start preparing your content marketing strategy for 2014. Gone are the days of expecting consumers to support a brand with one-way marketing techniques. It is now a necessity for marketers to learn how to hone the craft […]

how to tell a story with your content

Story telling is a marketing strategy that has been around for decades in television commercials and advertisements on billboards, etc., but telling a story through content is new to many marketers. With many marketers now putting their focus on content marketing due to the rise of the Internet and the fact that the consumer holds the power […]

how to build a successful content strategy

If you’re a content marketer and a publisher, then you’re already aware of the importance for the creation of new relevant and valuable content from week-to-week. And in order to create this new content, you need a creative and well thought out content strategy. Every content marketer should have a finely-tuned content strategy before moving forward with […]

market your content effectively with google+

With social networking on the rise for effective content marketing, Google+ is beginning to gain in popularity amongst its more popular social network platform peers such as LinkedIn, Facebook and Twitter, etc. In fact, Google+ now ranks in the number 5 spot within the top 5 most popular social networking platforms for effective content marketing. According to […]

use these steps for your content strategy

If you want to have your voice heard in the on-line world and stand out from the crowd without blending in with all of the on-line noise, you’ll need to have a good content strategy. Creating a content strategy can be thoroughly confusing, but once you learn to grasp every aspect of its process, you […]

understanding the true value of content

In order to understand the true value of content, you need to focus on the two fundamentals of content marketing instead of numerical values and lingo when trying to convey the importance of this strategy in the marketing world. Many business leaders and CEO’s simply don’t grasp these things, which is why it’s important to […]