trends that redefine competition

  Established brick and mortar business CEOs are entering uncharted waters with the digital marketing age and must decide how to approach the challenges involved. There are significant trends that redefine competition that CEOs must recognize and respond to quickly in order to stay relevant not only to potential customers and clients, but to business […]

the good and bad of ten years of facebook

After 10 years and with more than a billion active users, Facebook has changed social and business dynamics. Individuals interact differently than they did prior to Facebook and businesses have had to adapt their business models to use this social media platform. For every positive there is a negative to countermand the good and bad […]

turn negative reviews into positive opportunities

It is hard enough to build a new business with good reviews and positive feedback. Just the regular daily activity of running a business has its challenges. And then there are the negative reviews that can throw you off your game. Don’t let it get to you and don’t simply blow off bad reviews. Instead, […]

the multi-author blog issue: is it the right choice for your site?

  There are many different factors that make a blog successful, but one of the most important factors in having a blog that’s engaging, readable, and successful is its content. However, it’s not enough to simply fill your blog with content that interests you, but it’s also vital that you post content that keeps current […]

native advertising can kick up business for you

In recent years online advertising has been moving toward Native Advertising instead of simple display ads. The real trick is deciding how to create an effective native advertising campaign that really works. Creating a small or medium-sized business, and then building it into a successful one is rife with challenges. The biggest challenge is finding […]

instagram pr know-how

Instagram has gained popularity since it started up in 2010. It has grown so fast among social media platforms that its numbers are astonishing: 200 million users per month, with 7.3 million postings a day. With that kind of traffic small and medium sized businesses can achieve public relation points without a lot of effort […]

has facebook lost its charm for businesses?

In recent years social media was considered the best marketing method available, especially among small to mid-sized businesses. Lately, Facebook has perhaps lost some of its charm for businesses with its recent algorithm that essentially rewards higher quality content on business pages. While that is perfectly reasonable among bigger businesses that can afford a team […]

your customers shape your business

Starting a business, whether online or in a brick and mortar building can be daunting. First, you have to figure out what is needed and whether you have what it takes to fill that need. Next, you need to put it together. If it’s a service, you need to figure out how to create the […]

how to build customer loyalty

Customer loyalty is frequently discussed in the business world for good reason; a person who is willing to conduct repeat business with your company is of more value than one who vanishes after a single transaction. For this reason it is important to reward repeat customers and create loyalty to your company. The Importance of […]

double speak is a reality in the fcc

Currently, there is a huge debate happening regarding the internet and how people obtain access to its content. Sadly, not many people really understand the nuances and implications of the net neutrality regulations FCC chairman, Jeff Wheeler, is attempting to put in place. Part of the problem with the suggested regulations is that the terms […]

what is the real impact of social media activism

  With the creation of top-named social media networks, like Facebook, Twitter, and YouTube, a new wave of social media activist campaign strategies have emerged. With over one million links on Facebook being shared every 20 minutes, and 190 million Tweets posted each day, it is easy to see why activists have turned to social […]