the role of the marketing agency has changed

Brian Solis coined the term, “Adapt or die.” It’s the notion that brands must adapt to the Consumer Revolution, listen to the consumer, and start having more intelligent conversations (and relationships) with their customers. I buy in to the Consumer Revolution. As a consumer, and as an agency representing brands. But to buy in to […]

why social media is a requirement for 2014 and how small businesses can effectively use it.

I know you have heard this time and again  – “social media is here to stay”. In some form or another, it is. Social Media 2006 is far different from the Social Media of 2014 and businesses of all sizes are taking notice. Social media has allowed us to stay connected with friends and relatives […]

spend more time on the digital real estate you own!

If you’ve spent any time on Facebook in the past several weeks, you’ve probably run across one or two of the following observations, laments or even diatribes: Facebook reach is plummeting … Looks like small businesses are going to have to pay if they want their posts seen on Facebook … Looks like I’m going […]

3 ways progressive companies are embracing the consumer revolution

Millions of businesses are using social media. However, only a select few are using it progressively; only some understand that we are facing a Consumer Revolution – where the consumer has the power and ability to shape your brand. From what I’ve seen, the progressive companies are harnessing and sharing power with the consumer by […]

the impact of social media on seo

by Kittie Walker Search Engine Optimization (SEO) is dead, social media is the new SEO! You read these or variations on them from many marketing and social media experts. Many are just using them as headline bait to get you to click-through to their content. Unfortunately, some are misguided enough to believe their own hype. […]