turn negative reviews into positive opportunities

It is hard enough to build a new business with good reviews and positive feedback. Just the regular daily activity of running a business has its challenges. And then there are the negative reviews that can throw you off your game. Don’t let it get to you and don’t simply blow off bad reviews. Instead, […]

delighting the customer: the number one goal of a business

Delighting a customer should always be a prime directive of any business. Customers who are not thrilled with how they are treated by a business likely are not going to remain customers. So, delighting a customer must be the number one priority of a business. A very true statement in the world of business and […]

expand your brand’s influence with customer engagement

Many social media experts push how content marketing and social media networks influence an organization’s brand. A business will place great content, such as a blog post, with a call to action. But, what happens when a potential customer does land on your website? If they like what they see, they may have a few […]

5 mistakes business owners make when building brand loyalty

Brand loyalty almost seems a thing of the past. More like, it is the kind of thing our grandparents believed rather than something in full force today. Alas, building loyalty in a brand is totally possible and essential for longevity. Customers want a business they can come back to again and again for the things they need […]

“a conversation” with Andrew Jenkins

The series “marketer2marketer, a conversation” is a platform for engaging today’s top thought leaders in the world of business, including marketing, branding, social media, public relations, advertising and writing in the digital space. A dialogue of current topics, new technology, new tactics, new ideas and new books. The show, “a conversation” is a one-on-one/two format […]

managing feedback

Successful business owners understand the importance of customer feedback. It is, by far, the best way to discover what the customer wants and needs. This knowledge allows the business owner to more easily customize the service or product to better satisfy each and every customer. Happy customers usually discuss their experience with friends and family, […]