Content marketing is a term that is used a lot with online marketing strategies. Everyone one seems to have their own opinion about what type of content works and what does not work. However, one thing is certain, if you can write content that resonates with the consumers, you will find success.
Therefore, if the trick is to create content that inspires the reader and entices them to make a make a sale, why not looking at those who have already mastered a strategy for grabbing and retaining the audiences’ attention. That is the TV advertisers, screenwriters, animators, and film directors. Film directors alone can retain the audiences’ attention for two to three hours at a time.
The trick they all use is storyboarding. It only makes sense that by implementing storyboarding into online content marketing, you will find success. The truth is that this tactic is not as hard as you may think, but may require you to think outside-of-the-box. Here is a look at some strategies you can use to implement storytelling into your content marketing.
Understand Your Audience
You have heard it said before that you have to know who your audience is before you can effectively advertise to them. However, it is not enough to just know who your audience is, you must be able to understand their needs, concerns, ideas, thoughts, and feelings. Put yourself in your customers’ shoes and think about what they want to know about? What makes them happy? What do they want to learn about? Do your research to determine these answers and start to build an empathy towards your customers.
Inform and Build Trust
Today’s consumers want to be informed, and in fact, this is one of the best ways to build a trust between yourself and your customers. This trust will increase your chances of turning the reader into a loyal customer. After researching your audience, come up with an idea that you can use to inform. Now is it time to do the research and find out as much as you can about that subject. Remember that you want to be seen as an expert, so you have to know what you are talking about.
Do a basic keyword search to try to condense your subject into something more specific. Conduct surveys, interviews, and whatever else you need to in order to get the extensive knowledge you need and to ensure you are leading in a direction your customers will agree with.
Design Your Storyboard
The next step is to gather all of your research together and start putting your storyboard together. Your storyboard will lay all your research out in way that will start by grabbing the reader’s attention and then move to inform and educate them. Having your storyboard in place before you start writing will help keep you organized and focused as you start to write. Extra information that will not fit into your first article can be used when writing follow-up articles.
Find the Connection with the Reader
No content is complete without a final hook at the end. This hook must tie all your research together and work as a call to action to the customers. It is crucial when completing this final section that you really think about your specific audience. Think about how they think, feel, and engage and use this information when creating your conclusion. This is your opportunity to connect with the reader so be clear, concise and to the point.
Once you have successfully completed your website content, it is time to think about ways you can continue to use its content to attract customers. Can you use it as a landing page, transform it into a useful eBook, and create a Video course based on the information? The more mediums you can use to reach your customers the better chance you have at success. This process may take some time to get used to, but in the end, you will find it to be more effective at generating both leads and sales.
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