If you’re a small-to-medium business owner who is teetering on the brink jumping into the social media pool but aren’t quite convinced it’s worth a dip, you should know that your competition has probably already taken the plunge. Social media marketing is one of most effective tools available to business owners and managers. However, it’s important to know when to share posts and photographs and when not to. Let’s look at the major points of making social media work for you.
Some business owners put up social media pages as an afterthought and then fail to maintain them. A page where the newest posts is months old can give the impression that the business is no longer open. Social media users also tend to seek out the pages of those who they are considering doing business with, so it’s a good idea to think of your page as your online waiting room — keep it clean, comfortable, and updated.
If you have any experience with social media, you certainly already know that many people like to post pictures of their cats displaying cuteness, what they had for dinner, and photos of themselves socializing with friends and family. However, the content you post on your page should be relevant to your business. If you own a restaurant, for instance, a photograph of a scrumptious entrée or a delicious dessert accompanied by some well-written content will get the attention of potential customers in a good way.
Social media has an extremely short shelf life, so the timing of your posts on your page needs to be geared to when the majority of your customer base is most likely to be online. For most people, social media participation usually occurs during evening and weekend hours, so your time might not be well-spent if you make your posts bright and early on Monday morning.
Keep Visitors Active and Engaged
Interactive social media is an excellent way to keep visitors to your page engaged. Encouraging participation by asking interesting questions will provide your business with exposure to everyone on each participant’s “Friends List.” You can also use embedded links to put external web content on your social media page.
Using embedded links is a way to place external web content on your social media pages that your visitors can view without having to leave your site. For instance, you can post a YouTube video specific to your business that won’t require visitors to click out to YouTube in order to be able to view it. You can also place a lightbox on your site where you can embed an entire web page.
Keep it Professional
Business owners who are new to social media sometimes forget themselves when making post at odd hours from their home office while wearing their pajamas. Always keep it in mind that although social media interaction is important because customers and prospective customers are more likely to develop loyalties when they feel a connection with a business, so be as personal as possible while keeping it professional.