why social media is a requirement for 2014 and how small businesses can effectively use it.


I know you have heard this time and again  – “social media is here to stay”. In some form or another, it is. Social Media 2006 is far different from the Social Media of 2014 and businesses of all sizes are taking notice. Social media has allowed us to stay connected with friends and relatives who we had a hard time keeping up with previously. We can now connect with anyone anywhere. Businesses are taking advantage of this and are now going directly to their target  market, interacting and building relationships with those individuals.

This year, if it’s not already, social media has to be a requirement for any business’ marketing plan. The various networks are growing and like we’ve learned through traditional marketing, you better keep up or you’ll be left behind in the dust.

Let’s take a look at the current status of social media:

  • 72% of all internet users are now active on social media

  • 71% of users access social media from a mobile device.

  • 93% of marketers use social media for business

  • There are now over 1.15 billion Facebook users

  • Google Plus has over 359 million monthly active users

  • 215 million monthly active users on Twitter

Source: http://www.jeffbullas.com/2014/01/17/20-social-media-facts-and-statistics-you-should-know-in-2014/

Are you part of the 93% using social media for business?  If not, you need to be. Businesses of all sizes, from mom and pop stores to regulated industries, can find success through social media. Here are some simple suggestions to effectively use social media for your business –

  1. Imitate the big boys. Take notes from the larger businesses in your industry. What worked for them? Did they run a successful contest or campaign? Take the actions they used and scale it down to your business and your market.

  2. To find the right platform to be on, survey your existing customers on their social media usage. Are they mainly on Facebook? or Twitter? or Pinterest? You want to be where your target it. Same goes in the traditional marketing world – only advertise and promote in the places your audience is, whether it’s print or broadcast.

  3. Think outside the box. You want to distinguish yourself from your competition, so do something they won’t. Chipotle is a great example of this. They’ve done everything from free burritos for life to hacking their own Twitter account to their clever claymation videos. Thinking outside the box and taking risks has raised awareness of their brand and brought them more customers.

  4. I saved the best for last – to use social media effectively you have to know why you are using it in the first place. I am huge on intent. Every action you do on social media has to be directed back to you your “Why”. If you are using it just to use it, you won’t succeed.  Having a plan and knowing why will set you on the course to social media success.

mandy edwards –  t | g+ | in | f

Invited author Mandy Edwards, is the founder of ME Marketing Services, a social media marketing company. A graduate of the Terry College of Business at the University of Georgia and a Bulldog to the bone, Mandy has a thorough marketing background of over 10 years covering sales, event planning, local store marketing, advertising and social media. Mandy was named to the Statesboro Herald’s (GA) Top 20 under 40 for 2013 and has been mentioned in Forbes and Crain’s Chicago Business.


The post “why social media is a requirement for 2014 and how small businesses can effectively use it.” appeared first on bowden2bowden blog.


One thought on “why social media is a requirement for 2014 and how small businesses can effectively use it.

  1. Pingback: why social media is a requirement for 2014 and how small businesses can effectively use it. | Transformations Life Productions

Please Comment:

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s