With the holidays almost upon us, many retailers both online and offline are quickly scrambling for some last minute holiday marketing ideas to grab the attention of those last minute holiday shoppers. The holidays are a wonderful time of the year, but they’re also an extremely stressful time of the year for both business owners and shoppers alike.
One of the biggest stressors for retailers is competition. Everyone is offering discounts and promotions, competing with one another, and this can often times become confusing for customers. They may find themselves searching for the best bargain instead of the best brand or their favorite brand.
You have two types of shoppers during the holidays; those who don’t care how much the item costs because the brand is what’s most important to them, and then you have those who are shopping on a strict budget and only want the best buy.
This holiday season, drive your brand’s revenue and deepen customer relationships by following and implementing these four easy holiday marketing tips.
Tip #1 – Advertising & Social Media: Now’s the time to really make your advertising count. As the clock begins to tick down towards the end of the holiday season, you want to make those paid advertising dollars work for your business. When advertising offline, consider posting special holiday promotional ads in local newspapers, on the radio, or on television. Advertising online should really focus on social media targets, as well as successful email targeting.
Tip # 2 – Holiday Promotions, Gift Cards & New Holiday Products: This holiday season, grab the attention of last minute holiday shoppers by running special holiday promotions with gift cards, gift certificates, etc., and depending upon your business, holiday products. And while running your holiday promotion, be sure to advertise your new promotion via e-mail, via social media, on the radio, on the television, etc.
Tip #3 – Call to Action: Always include a call to action with any advertising, particularly when you’re targeting new customers via email who were referred to your brand by a gift receiver. You’ll want to send them promotional messages with the call to action clearly visible within all of your transactional emails, whether the message is in a banner, a header, or footer. The call to action targeted at the gift giver may be the encouragement to treat their self now that they’ve treated others, etc. When targeting the gift giver, be careful to avoid pestering.
Tip #4 – Recycle Successful Content Strategies of the Past: Take a look back at your most successful content strategies of the year, or even of the holiday season, and run with that success. Make it work for you a second time around by recycling that successful strategy. This is the perfect idea for marketing teams who are scrambling for last minute marketing ideas but don’t really have the time to come up with something fresh.
Remember that Time is of the Essence
The holidays are highly anticipated and then before you know it, it’s all over. When you enter the holiday season from the business perspective, you want to capitalize on the time of year when people spend the most as best as you can. Because once January’s here, shopping will in fact slow down for a short time as shoppers make their rebound from spending.
Good luck implementing these 4 last minute holiday marketing tips and Happy Holidays!