In order to understand the true value of content, you need to focus on the two fundamentals of content marketing instead of numerical values and lingo when trying to convey the importance of this strategy in the marketing world. Many business leaders and CEO’s simply don’t grasp these things, which is why it’s important to instead focus on the two fundamentals in order to get a better understanding from these high-level decision makers. And to help them see the bigger picture of just how much successful content marketing can actually help their businesses.
The two fundamentals of content marketing would be the long-term monetary worth of content and the contents long-term usefulness, relevance and importance. Many people are so focused on the short-term real-time benefits of content, and are focused on “what’s the latest trend to post about,” that they lose sight of the actual potential long-term value of their content. That content that you’re creating is not just here temporarily — it’s there forever.
Another important thing to take into consideration with understanding the value of content is that the business expense of content marketing differs from traditional forms of marketing and that is because with traditional marketing methods, businesses are paying each and every time that they advertise their messages. And not only are they paying every time, they’re usually a pretty hefty price. Whereas, with content marketing, businesses pay a minimal up-front expense that continuously brings long-term value and benefits to the company for years to come in the future.
Four Ways to Maximize the Value of Your Content
Increase the value of your content for long-term benefits by remembering these four important core values in content marketing:
Increase the Value of Published Content: Increase the value of your businesses published content, by focusing on the long-term value benefits of on-line content publishing. And focus on content that statistically produces the highest ROI. Such examples of content that produces the highest ROI include white papers, videos and featured articles.
Provide Relevant, Useful and Important Robust Content: High-quality robust content is the type of content that’s not just the latest trend, but it’s here for the long-haul. You want to provide content that users, consumers, customers, viewers or whatever the case may be, will still be searching Google for that content in years to come.
More Search Engine Traffic = More Customers: Search engines and gaining more customers through organic traffic via the search engines go hand-in-hand. Both are equally relevant and should be included and considered in your content marketing efforts. So you want these two variables to coincide with one another.
The Value of the Trust Factor Component: Customers are loyal for life to companies that they feel that they can trust, so gaining customer trust and loyalty should also become a primary focus with any content marketing strategy. Educating customers about your company and your company’s products will reap long-term value and trust, whereas focusing on sales comes off as just another “sleazy sales person.”
The Bottom Line to the Value of Content
The bottom line is that when it comes to the Internet, things are always changing and are always going to change as the digital age continues to evolve. Social media networks may come and go, and platforms may change, but relevant and valuable content is here to stay. Creating high-quality relevant content as a company that consumers can trust will reap long-term rewards and benefits long after these platforms have changed and these social media networks have come and gone.