As most bloggers or writers know, it isn’t easy to come up with something new all the time. Thinking of interesting and engaging articles or posts can be time-consuming, especially when nothing of interest has happened in the news or your personal life. Even worse, producing lackluster content can drive away readers rather than encouraging new individuals to read your work. Many bloggers and other writers have begun to explore the option of repurposing work. And why not? It’s a popular concept in popular culture – movies are remade, books are rewritten and news stories run over and over again with a few minor adjustments here and there. By repurposing your content, you can extend the shelf life of your posts and articles in order to maximize your reader base.
The Basics of Repurposing
When you feel your site could benefit by reusing old content, such as articles or posts about important events or topics you feel strongly about, take a look through your archives or old files. In particular, seek out topics that have grown or developed since the last time you wrote about them, such as a new marketing technique or recent financial trends. Think about your personal values and look for connections in old posts you can develop into a variation on your original concept. For example, if you feel very strongly about a particular financial strategy, find a similar thought in an older post and bring it back to the forefront with a more current twist.
Repurposing With Social Media
If you don’t feel comfortable with any of your old posts or articles, take a look at your tweets or Facebook posts. If you’re the kind of person who likes posting witty one liners or tweets about the events in your life, reading back over your old comments and thoughts might help you come up with some ideas for a new adaptation. If you have the time to read back a few months or years, you may find a connection between mundane day-to-day activities and philosophical musings.
Repurposing With New Media Formats
If you are still frustrated with the lack of new ideas to use or the insufficiency of past content, consider repurposing writing into another format, or another format of content into writing. For example, if you did an interview with someone meaningful, consider transposing it into an article or interview transcript for individuals who would rather not listen to an audio file. If you are unhappy with the level of creativity in your blog, consider mixing videos in with your writing. Rather than simply creating a post about a topic you find interesting, try recording a video of your thoughts. Many blog owners find video clips to be more engaging to many people than the written word alone.
When thinking of something new to write about, repurposing old content can be incredibly effective. Old ideas, themes or topics can be recycled into great new articles or posts for a blog or other venue. By taking a look at past comments, tweets or Facebook posts, you can easily create something fun and fresh with an old idea or two.