the dark side of seo

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In the past, people could post just about any type of blog posts or articles they wanted and get ranked in Google. Getting to the first page of Google was also much easier and took much less work. Now, with Penguin 2.0 things have changed and SEO has gone to the dark side. This is especially true of Google’s latest Penguin update on May 22, which is fighting against web spam. The update has already affected almost 3 percent of websites.

The Biggest Losers of the Penguin Update

Websites that use a large amount of inbound links on their websites stand to lose the most. Most of these websites include gaming, blog, business, and pornography sites. These sites tend to use many low-quality inbound links to get a good ranking in Google. They will soon find out these practices will no longer work for them.

Article Spam

Many websites use article spam, which is also known as black hat link building, to help them gain keyword-rich inbound links for their website. These articles are very awkwardly written, as they are stuffed with keywords .They are not written for content, but are only written to get inbound links for their website. People have been using black hat SEO techniques for quite some time, and in the past Google has done a very bad job at stopping it. That is until the latest Penguin updates. Using these black hat SEO techniques will no longer work for people, and most websites that use them are now shut down. People can also accept Penguin to become even stricter in the future.

How to Know if Your Website Will be Affected by Penguin

If you have a website and have always followed the rules of Google, these Penguin updates should help you instead of hurt you. However, if you have used these practices of link building to increase your website’s search engine ranking, you will be affected by Penguin now or in the future. Make sure you remove all links from your website that are not high quality or are suspicious in any way. Start over using the right practices of building a website, and Penguin should not bother you at all.

How to Know if You Have Suspicious Links

The Google Panda updates mainly went after duplicate content, as well as low quality sites. Penguin is going after mainly websites that are using low quality or suspicious links. Google is also getting much better at knowing which links are suspicious and which ones are not. If your website has a high percentage of keyword rich in-bound links, uses links from low quality pages that also have many outgoing links, a high amount of links from your blog comments, links from websites that are not in the same niche as yours or links from articles not in the same niche as your website, then you definitely are using low quality links.

If you find that you are practicing black hat SEO, you should do what you can now to rebuild your website and remove all low quality links from it. If you do not, you will soon find yourself far back in the search engines instead of on the first page.

randy bowden – t | f | g+

(image:123RF)

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4 thoughts on “the dark side of seo

  1. Reblogged this on Avidmode and commented:
    The first of 3 great posts about the recent Google Penguin 2.0 update. This article sheds some light of the reasoning behind the update and what it was intended to achieve.

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