Starting a business can be a daunting prospect full of tough decisions and new challenges. Choosing a logo may seem like simple, superficial task, but in reality, branding is one of the most important keys to success for a new business. As you begin to develop your logo, be sure to take time and think critically about what you want to communicate about your business. The best logos are clear, well-designed, and memorable. Creating a powerful logo for your business is an opportunity to make a visual impact on your customer, but the process of creating a strong logo doesn’t need to break the bank. Instead of spending tons of cash on revision after revision, try to go into the process with a clear idea of what you’d like to see represent your business, then choose a skilled designer with the skills to understand and translate your vision into reality.
Keep it Clear
While it can be tempting to try to include mission statements or other wordy sayings in your logo, remember that the most well-known logos are typically wordless shapes. Think about Apple and the Nike swoosh. These simple shapes are clear and easy to spot in an ever crowded advertising field. Try to reduce your logo to a single powerful shape, or, if decide to you use several images and words together, like the Starbucks logo, aim to incorporate those elements into an easily identifiable shape, like a circle or square.
Design Elements Matter
It’s worth spending money on a trained graphic designer who understands the power of shape, color, line, and font. Cluttered logos with glaring colors and immature fonts signify a lack of experience. Instead, your logo should inspire customer trust and a level of respect for the product or service your logo represents. An experienced designer will help you choose clean, legible fonts and eye-catching color palettes that communicate your message without unnecessary bells and whistles. Graphic designers are also well versed in the specifications required by printers which will make your work easier when it comes time to print your logo on business cards, banners, and even print advertising.
Establish a Professional Tone
Good logos can open doors to new customers by inviting attention to your business. You can achieve this through a simple, well-designed logo that offers a visual representation of your company’s key message. Spend time researching other logos in your field in order to develop a better sense of what appeals to your potential customer base. However, be careful not to align your logo to closely to that of your competitor. For example, shy away from using similar color patterns or shapes in order to differentiate yourself from the field. You want your customers to positively associate your logo with your business; never let your visual brand remind customers of your competitors.
Remember that nothing is more important to the success of a new business than branding, so be sure to give this process the time and care it deserves.