the steps to the perfect pitch…

Retro TV Commercial

Making a sales pitch is one of the most important parts of your business happenings. These are going to be the words to which people hold on, and many of these individuals will either be inspired to choose your company or will be turned away by what you say. How can you craft the perfect sales pitch?

Who is the Target Audience?

You need to ensure that the sales pitch is right for the audience. For example, throwing in an old Abbott and Costello joke is not going to work very well if your product is intended for girls in the 12-15 year old age category. Think about what your audience likes and what they are able to relate to. Once you have figured out what that is, you can incorporate allusions and references into the pitch to be more engaging.

A Snappy Opening

Starting off a pitch with, “This is the best product because…” is not terribly appealing. Instead of going down that tired route, start off with a startling statistic that lets people know why they need you product or service so badly. If a statistic does not work out for you, use a quotation said by a popular and notable individual. Potential customers will want to know more about resolving their problems or hear what the authority figure meant in his or her words.

Clear and Concise Messages

After people have heard your pitch, they should be able to understand exactly what your product is, how it works, what it can do for them, where they can buy it and how much it costs. If your sales pitch does not answer these questions, then you have fallen short. Furthermore, it’s also possible to provide too much information. Try to get an outside perspective. If someone is confused after reading your ad, you have not been concise enough.

Choose the Appropriate Medium

That’s right; a sales pitch does not necessarily have to be thrown out as you are walking from door to door anymore. You could use Facebook, Twitter, websites, advertisements at sports games, radio, television, newspapers and other forms of media to get your point across. Therefore, you must choose the way you phrase things carefully. Sarcasm and dry humor, for example, often do not come across on the Internet or in a print ad the same way that they can when you are talking in person or on a show.

Practicing and Critiquing

Do not just write-up any old sales pitch and then be done with it. If you are verbally giving the pitch, it should be practiced over and over. Furthermore, even after you have delivered or printed it, you should always be critiquing it. Not only will you likely find ways to make the pitch itself better, but you may also discover how the product can be improved as well.

When you take the time to follow these important steps, you will be on your way to the perfect pitch that should attract many more customers.

(image:flickr)

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6 thoughts on “the steps to the perfect pitch…

  1. I think the most difficult of these steps is to speak to the correct audience. Obtaining a loyal target audience is very tough, I still struggle with this. Even if you have all the other steps in place, if you’re preaching to the wrong choir, your efforts will be in vain.

  2. I just spent my Saturday night catching up on all of your blogs with a lovely glass of Pinot Noir. It was the perfect way to end the day. Thank you for your awesome contribution to all things marketing.

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