brand building through the lens…


The Internet is an extremely visual medium, and it is becoming more imperative than ever to utilize images to enhance the quality of your branding efforts. Social media sites such as Pinterest and Instagram are completely built around the concept of letting users share images, and they are quickly becoming two of the largest websites in the world. It is clear that people enjoy interacting with photos online, and this makes it very important for every company to add quality images into their online marketing strategy.

Having photos alone is not enough, however. If you really want to build your customer engagement, then you must create and post images that are aesthetically pleasing and encourage people to click on them. One of the reasons Instagram is so popular is because it enables people to easily apply fun filters and effects to their images. This is definitely a bonus for people who do not know how to use Photoshop, and you can use it to your advantage to transform a boring picture into an image that really pops.

Facebook’s recent Timeline update took the popularity of sites such as Pinterest into account by placing a larger emphasis on photographs. Now it is possible for a company to create a large cover photo that truly emphasizes their main product, brand or service. When people see this image, they will have an immediate understanding of what your company is all about, and this will encourage them to like your Facebook page and learn more about your company.

Other social media sites, including Twitter and Google+, also place a focus on images. It is important to keep your branding efforts in mind each time you create and publish an image. In other words, it is not enough to simply post an eye-catching image. If you really want people to connect the image with your company, then you must ensure that it includes an unmistakable reference to it such as a well-known corporate logo, a watermark or a link to your website.

If a company is planning a Face2Face event, then creating imagery for that specific event will aid in getting the word out about your event. Images are much more likely to grab someone’s attention than a long worded event invitation, so make sure that you properly utilize the image format to share enough information to encourage viewers to read any attached details.

Images allow you to utilize visual storytelling to introduce people to your product or service, so make sure that you do not simply post basic images of your products. If you are have trouble coming up with a unique take on an everyday item, then you can ask your customers to get involved by sharing images that they have taken that incorporate your item. You can even turn it into a contest by posting all of the entries to your Facebook or Pinterest pages. By announcing that whichever images gets liked or repined the most wins, you will encourage entrants to invite their friends to look at your page, and that will naturally help spread brand awareness.

(image by: author)


10 thoughts on “brand building through the lens…

  1. Wow, this is loaded with great tips. I like when you say “Images allow you to utilize visual storytelling to introduce people to your product or service, so make sure that you do not simply post basic images of your products.” So important! Great post!!

  2. Excellent reminders and tips so we don’t waste our time or that of others. I love pics and they can say so much in a blink of an eye. I need to get more active on Instagram for sure! Thanks for posting!

  3. I Love this, and I Love that new gizmo that just came out for the IPHONE and I Just watched a Documentary that was done with the Guici Glasses with the built in camera… Interesting times for visual marketing… I am loving it… Thanks for the good read.

    • I have a bunch of “gizmo” stuff Carly and use it all the time…shoot most of our YT bits with iPhone and edit with iMovie, so cool and easy! The editing and filters are what makes it! An exciting time for us marketers with these new channels…Thanks for the read and comments, rcb

  4. It is so true that social media is so visual. I think it’s very important for brands to use this to engage! Great article!

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