Regardless of how established your business is, it is vital to embrace the growth of social media marketing. You should still utilize whichever traditional marketing methods have proven themselves to be successful for your business, but ignoring additional branding opportunities, such as those presented by Facebook and Twitter, is the quickest way to stunt your profit margin.
One of the best aspects of social media marketing is that it can be done for little to no money. For example, your business can set up a Facebook page or a Twitter account for free. Once your accounts are in place, you will need to be able to drive traffic to them, but this does not have to cost a lot of money. In fact, you can rely on your current customers and employees to quickly increase your number of fans.
After your pages have been built and you have a base of fans, it will be easier for other potential customers to find your social media pages. You can then utilize these pages to connect with your customers on a level that no traditional marketing methods have ever allowed. Your customers will be able to leave comments on your status updates and photos, and they can also tweet you with any questions that they might have about your company. This level of personal interaction has become expected due to the prevalence of social networking sites, and any company that is not on board is missing out. After all, approximately 80 percent of Americans use the Internet as their main method of research, and Facebook has over 900 million members.
It is important to keep in mind that social media marketing has the ability to have a huge impact on your company, both positive and negative. Therefore it is crucial to take the process seriously and to entrust the process of building and maintaining your social media pages to someone who fully understands both marketing and social networking. If your pages post really infrequently or they do not offer compelling content, then you will not experience any of the positive rewards of building a social media presence.
Facebook is an especially important aspect of any social media marketing plan, both because of its large member base and because of how the site works. When someone likes your company’s page, they will then see each of your posts in their news feed. Each time your posts appear they will be reminded of your business, and this will make them more likely to utilize your services in the future.
Social media can also be used to complement a location based marketing strategy. Foursquare and Yelp are websites that encourage people to connect with local businesses, and you can use this to your advantage. For example, many businesses have found great success by offering a discount to their customers who check in at their location via Foursquare.
Another perk of utilizing social media is that you can allow your customers or employees to virtually sit in on your Face2Face events. This level of accessibility will make your customers and other companies feel more comfortable about shopping at your store or entering into a new business engagement with you.
The minimal cost versus the potential gain makes social media marketing the most important aspect of any new marketing plan, and it should also be incorporated even into plans that have been in place for decades.