We know that web 2.0 and search engine optimization (SEO) are increasingly converging and the connecting lines are becoming more and more blurred. Social media and SEO increasingly work hand in hand. Links will always be the currency of SEO ensuring rankings. Web 2.0 together with social networking are becoming the relationship side of SEO that seems to be the future of the web. Social link connections are highly valuable now, especially by Google.
Not all these links are weighted equally. Links from websites and profiles with a higher social authority are given more weight. Social authority is developed when a person or business establishes themselves as an “expert” or “influencer” in their market or niche.
So, how do you create social authority?
- Having more important friends and followers. Seek quality, it counts.
- Having more followers and friends. Gain quantity, it counts.
- Social authority will likely be related to relevant subjects. Be the expert, it counts.
Make the best of your precious link juice so that it creates social signals that influences rankings. If someone with social authority makes the Tweet or Facebook post, then they will create ripples in the search engine results adding to your social authority.
Social authority is all about exerting influence. Experts and celebrities that are socially connected will be able to wield their influence in a way that will greatly affect search engine rankings.
As a blogger, as a brand, social authority only aids to your success, so seek it!