Specialty advertising, the use of branded products, is a tested method that should never be overlooked. With technology constantly developing, we sometimes forget that the simple approach can often be the best. Specialty advertising sometimes referred to as promotional items or SWAG (stuff we all get), branded with a company logo and contact details, give maximum impact for minimum effort!
Specialty advertising gifts are perhaps the most instant and direct form of advertising. They provide an instant effect, as soon as they are given, they are noticed, and therefore so is the printed logo. They don’t need to be read like a print ad or watched like a TV commercial. They are simply in the hands of the recipient, very tangible. Indeed, what a great way to open a dialogue with a potential client than giving them a free gift.
Promotional products can be used to generate business in two main ways. First, they can be used as a giveaway to increase brand awareness. Second, they can also be used as a direct loyalty reward or customer incentive.
Lastly, surveys show that promotional items are consistently one of the most popular forms of marketing. Emails are often deleted without being opened; print ads may be glanced at but then forgotten. But promotional products are tangible, and if chosen carefully are always either useful or novel, the ideal opportunity to get your logo noticed.