Are there downfalls to personal branding? Absolutely. It will be difficult to transition the brand to someone else once you have decided to retire to Belize. After all you are the BRAND! In order to transition out of the brand you will need to create a new one that your consumers can choose to migrate to once you are trolling for the big ones out in the blue with your expert Caye Caulker fishing guide.
When branding yourself remember that you must create a strong and consistent brand. You cannot skimp just because it’s about you. Strong brands are clear about who they are and what they are not; which is why branding yourself can be an easy process. You already know who you are and what you are not. Strong brands are also consistent; it’s easy to be consistent in who you are.
Establish yourself as an expert in your chosen field and build a solid reputation within that industry. These actions increase your notoriety and improve your perceived value in the market. The key is to first establish a personal brand identity, focus on who you are and what you stand for within your chosen field. Take full advantage of the various media channels to get the word out. Write, blog talk and share with the public your interest and talent. But caution, engage them, do not be a closed channel.
Your goal is for the public to become aware of the benefit and knowledge that you offer, people will not only know who you are but they will begin to seek out your services and expertise. They will engage with your image (brand).