With the state of the Internet today, and the importance of digital marketing therein, key performance indicators (KPI) have taken on a greater value than ever before. Whether you’re a small business or an established brand, having a solid knowledge of KPIs is essential. Finding the right metrics by which to measure your KPI is […]
Tag Archives: strategy
Social networking sites may be the most popular Internet trend of the last five years. Almost everyone uses some form of social networking, be it Facebook, Google+, Twitter, or YouTube. Although social media sites were once considered trendy, it has become clear that these sites are more than just a passing trend. Social media sites […]
Consider every customer, who walks into your establishment, a first date. As he or she visits your website or physical store, the customer makes similar judgments as two potential mates at a first meeting. The customer takes in the presentation of your business, the personality behind the counter, the appearance of your website and other […]
Success in social media is as simple as engaging your followers. However, engaging a follower isn’t as easy as it appears. Nevertheless, through using these quick and easy strategies, you can optimize your tweets and boost the engagement of your followers, resulting in reports that are more advantageous to your company. Schedule Your Tweets Research […]
Anyone that has any type of online business needs to carefully consider the way they do online marketing. Many businesses choose to use search engine optimization (SEO) to drive traffic to their website, while other businesses choose to mainly use social media to drive traffic. Social media includes Facebook, Twitter, Pinterest, etc. When a person […]
Digital content is commonplace. Magazines survived the public’s fascination with digital mediums by generating and distributing content across platforms. Almost everyone imagined that printed books would follow suit and eventually be phased out all together. This doesn’t seem to be the case. E-Book Purchases Have Been Declining The rising popularity of the e-book has begun […]
Happy New Year! Online advertising is on the move. That is to say that the future of online advertising is decidedly mobile. The number of desktop web surfers is dropping. Today’s typical Internet user is connected via tablet or smart phone. Advertisers and marketing campaigns need to flex with the times in order to maintain […]
Social media can be great, but it isn’t some form of magic that will automatically boost revenue just because you finally decided to jump on the Facebook and Twitter bandwagon. A report from Pitney Bowes – “Social media: Contrasting the Marketing and Consumer Perspectives” – further examines that fact that many marketers are diving into […]
