A decade ago, with the launch of Friendster, Myspace and social networking in its earliest forms, few Americans could predict the trends soon to follow. New opportunities have overtaken the old and each day new technological advancements are introduced and new hot websites make their ways to the top of the Google rankings. The overall […]
Tag Archives: strategies and plans
Successful marketing strategies have changed a great deal in the past few years. In fact, many of today’s marketing professionals are lacking in critical marketing skills. Let’s face it, marketing has changed. It’s important to keep up with those changes. Press Releases and Standard Pitches Won’t Cut It Public Relations 101 used to cover the […]
Blogging is a general term used for both personal and business content publishing. Though these days almost everyone has a blog, very few bloggers have actually succeeded to have a loyal subscriber base. Blogging is a good tool for any business who wants to reach out to the global audience. Here is a step by […]
Business owners now have more choices than ever in how they present themselves and reach customers. If you are selling items online, for example, your marketing strategy might very well include a way to appeal to customers worldwide. Most businesses will be targeting customers within one country or even one specific area. One thing is […]
Business to business marketing, or B2B, can seem like just an extension of regular marketing. The same principles of marketing should apply. The only difference is the type of product being sold supports a business selling its wares to consumers, and the business client is probably more savvy about what’s involved so the selling requires […]
So you want a website that informs your customers and empowers them to feel good about the company that’s serving their needs. You likely also want a lot of traffic coming your way. There used to be the myth that a successful online business needed to primarily concern itself with optimizing a search engine ranking […]
You spend so much time and effort on your digital marketing strategy that you hate to think it’s not getting the results you need. Assuming you’ve taken care of the basics – analyzing your best keywords, integrating your website, email and social media marketing, and filtering and targeting prospects for each campaign – there are […]
Measure the Numbers that Matter Social media is one of the most powerful tools in a marketer’s tool belt. You can reach more people, engage them, and drive them towards your content than you can with any other advertising method. However, the effects of social media can be a bit more difficult to judge. You […]
Five Steps to Getting Your Content Seen by the Right People If your content doesn’t reach the right people, it doesn’t matter how good it is. You could have the most fascinating piece of information – something that could change someone’s life – but it won’t matter if they don’t see it. When you come […]
