keeping the tradition alive

Social media marketing has a lot of commotion that it is the best form of marketing. So much, that it’s making small and medium businesses concerned with their advertising budgets. They have long been pro traditional marketing efforts, especially mom and pop shops. But, social media is affordable and many methods, perceived free. No business […]

6 steps to a solid online brand reputation in 2014 and beyond

Before taking steps to build a solid online brand reputation, let’s start with the five key elements that make up a successful and strong brand reputation. As you already know, your brand is more than your logo and your name. Your brand is the message that you convey to your customers and to your audience. […]

what’s the right metric?

The Return on Investment (ROI) and Key Performance Indicators (KPI) are both strong metrics an organization can use to measure how successful they are in obtaining their goals and objectives. They are useful tools to help organizations analyze their efforts, both financially and non-financially. A key question has been, is there a right or wrong […]

marketing to young adults by delivering value via mobile technology

Brands are starting to realize that their key target market for technology, consumer packaged goods, and retail lie with millennials. This is the young adult market aged 18 through 24. Brands realize that the way to connect to them is by using interesting and value added content, contributing to the greater good, and being aware […]

single-author corporate blogs vs. multi-author corporate blogs

There are pros and cons to both blog author types, but to answer this question, it’s definitely easier to distinguish the success or failure of a blog when there is one author. If the blog is a success, you know that the single author is behind that success. If the blog is a total failure, then […]

big data adds real value

Over the years, the world has always had information readily available. We have evolved due to what we have done with that information. Now, companies have found ways to revolutionize the way they do business because of the way big data is processed. Understanding What Big Data Is Big data is defined as the vast […]

increase your social engagement

In order for your company to truly embrace social media, you must take advantage of as many social networks as possible that fall within your audience’s reach. A mistake companies often make is focusing on one particular social channel at a time, causing them to miss opportunities to promote and engage across multiple channels. Once […]

why social media is a requirement for 2014 and how small businesses can effectively use it.

I know you have heard this time and again  - “social media is here to stay”. In some form or another, it is. Social Media 2006 is far different from the Social Media of 2014 and businesses of all sizes are taking notice. Social media has allowed us to stay connected with friends and relatives […]

expand your small business globally

A small business may feel afraid to take the plunge and expand their brand globally due to the prevalent myth that only the largest and most well-known brands are able to succeed within the global market. They may feel intimidated and overwhelmed by the thought of going global, assuming that it’s too much work. When, in fact, […]

the impact of net neutrality

Net neutrality, also known as Internet neutrality and Network Neutrality, is the belief that all governments and Internet service providers (ISP’s) should treat all persons and entities equally on the Internet. To put it simply, Net Neutrality allows for an “open Internet.” This principal and commonly shared belief among Internet users world-wide concludes that ISP’s and governments […]