“a conversation” with Mallie Hart, Dorien Morin-van Dam & Mandy Edwards

Our guest this week, the social SOLUTIONS COLLECTIVE team of Mallie Hart, owner and creator of SSC is also the co-owner of Go Creative Go. Dorien Morin-van Dam, a Founding Member of the SSC team runs More In Media. Mandy Edwards, also a Founding Member of the collective team is the founder of ME Marketing Services. […]

the dark side of social media

What is it that Justin Strom, Calvin Winbush, Alan Townsend, and Adrian Nicholas all have in common? They are all Social Media Pimps, and not the kind that can “pimp-out” your company online to the public. No, these are real pimps that have mastered the use of technology and exploiting teens on the streets and […]

keeping the tradition alive

Social media marketing has a lot of commotion that it is the best form of marketing. So much, that it’s making small and medium businesses concerned with their advertising budgets. They have long been pro traditional marketing efforts, especially mom and pop shops. But, social media is affordable and many methods, perceived free. No business […]

selfies – the rise of our narcissistic behavior

Facebook and MySpace have coerced us to posting our profile picture in the beginning of the social media profile era. Most of us were not ready to share our personal photo with the world, lest known start showing ourselves on a daily basis. Nonetheless, we all have given in and posted our profile picture so […]

“a conversation” with DJ Thistle, Daniel Hebert & Gerry Michaels

The series marketer2marketer, “a conversation” is a platform for engaging today’s top thought leaders in the world of business, including marketing, branding, social media, public relations, advertising and writing in the digital space. A dialogue of current topics, new technology, new tactics, new ideas and new books. The show, “a conversation” is a one-on-one/two format […]

vanity and social media – the digital ego boost

Years ago, in order to reach out to a friend or colleague, you would call them, email them, walk over to their cubical, or even send a text message. Now, we reach out via social media networks. To add to that, we ensure that everyone knows how wonderful we are doing, even if at times, […]

marketing to young adults by delivering value via mobile technology

Brands are starting to realize that their key target market for technology, consumer packaged goods, and retail lie with millennials. This is the young adult market aged 18 through 24. Brands realize that the way to connect to them is by using interesting and value added content, contributing to the greater good, and being aware […]

increase your social engagement

In order for your company to truly embrace social media, you must take advantage of as many social networks as possible that fall within your audience’s reach. A mistake companies often make is focusing on one particular social channel at a time, causing them to miss opportunities to promote and engage across multiple channels. Once […]

why social media is a requirement for 2014 and how small businesses can effectively use it.

I know you have heard this time and again  - “social media is here to stay”. In some form or another, it is. Social Media 2006 is far different from the Social Media of 2014 and businesses of all sizes are taking notice. Social media has allowed us to stay connected with friends and relatives […]

what is awesome content and why do you need it?

Awesome content is quality content that adds value to readers. There are many ways that content is capable of adding value, but it all depends upon the particular message that you’re trying to send to your brand’s audience, and also depends upon the tone that you would like to send your message in. Why do you need […]

has social media matured?

Social media has reached a varying level of maturity, but is still in the process of reaching full maturity. Through continuous research and study, experts are seeing the emergence of some patterns, which help to shed some light on this matter. The 2013 release of data made available by the Pivot Conference’s “State of Social […]