marketing to young adults by delivering value via mobile technology

Brands are starting to realize that their key target market for technology, consumer packaged goods, and retail lie with millennials. This is the young adult market aged 18 through 24. Brands realize that the way to connect to them is by using interesting and value added content, contributing to the greater good, and being aware […]

increase your social engagement

In order for your company to truly embrace social media, you must take advantage of as many social networks as possible that fall within your audience’s reach. A mistake companies often make is focusing on one particular social channel at a time, causing them to miss opportunities to promote and engage across multiple channels. Once […]

why social media is a requirement for 2014 and how small businesses can effectively use it.

I know you have heard this time and again  - “social media is here to stay”. In some form or another, it is. Social Media 2006 is far different from the Social Media of 2014 and businesses of all sizes are taking notice. Social media has allowed us to stay connected with friends and relatives […]

what is awesome content and why do you need it?

Awesome content is quality content that adds value to readers. There are many ways that content is capable of adding value, but it all depends upon the particular message that you’re trying to send to your brand’s audience, and also depends upon the tone that you would like to send your message in. Why do you need […]

has social media matured?

Social media has reached a varying level of maturity, but is still in the process of reaching full maturity. Through continuous research and study, experts are seeing the emergence of some patterns, which help to shed some light on this matter. The 2013 release of data made available by the Pivot Conference’s “State of Social […]

how to tell a story with your content

Story telling is a marketing strategy that has been around for decades in television commercials and advertisements on billboards, etc., but telling a story through content is new to many marketers. With many marketers now putting their focus on content marketing due to the rise of the Internet and the fact that the consumer holds the power […]

digital marketing is both crucial and challenging for marketers

During the rise of the Internet, the worldwide web has taken the power from companies and turned it over to the consumer. Consumers are completely in control and are increasingly tech savvy with an access to an abundance of information and connections. Due to this newfound access of information, consumers now expect more from brands […]

market your content effectively with google+

With social networking on the rise for effective content marketing, Google+ is beginning to gain in popularity amongst its more popular social network platform peers such as LinkedIn, Facebook and Twitter, etc. In fact, Google+ now ranks in the number 5 spot within the top 5 most popular social networking platforms for effective content marketing. According to […]

“a conversation” with Kathi Kruse

The series marketer2marketer, “a conversation” is a platform for engaging today’s top thought leaders in the world of business, including marketing, branding, social media, public relations, advertising and writing in the digital space. A dialogue of current topics, new technology, new tactics, new ideas and new books. The show, “a conversation” is a one-on-one/two format […]

define your brand as a selfless leader and not a self-promoter

There is a difference between marketing your brand and living your personal brand. There seems to be some confusion when it comes to personal brand development due to the popularity and dependence of social media for brand promotion. The true meaning of personal brand development has somehow lost its value. While social media is one of the […]