Business owners now have more choices than ever in how they present themselves and reach customers. If you are selling items online, for example, your marketing strategy might very well include a way to appeal to customers worldwide. Most businesses will be targeting customers within one country or even one specific area. One thing is […]
Tag Archives: social media
Social networking sites may be the most popular Internet trend of the last five years. Almost everyone uses some form of social networking, be it Facebook, Google+, Twitter, or YouTube. Although social media sites were once considered trendy, it has become clear that these sites are more than just a passing trend. Social media sites […]
There has been a constant barrage of posts bemoaning the proliferation of self-proclaimed social media experts on sites like Twitter and Facebook. According to AdAge, over 181,000 people on Twitter claimed to be a social media consultant, expert, marketer, professional, etc., in their profile. This has led to much hand-wringing and complaining among social media […]
If you’re like most marketing professionals, you’ve probably got a lot of irons in the fire. It may be tempting to attempt to automate as many marketing aspects as you can, but should you? Of course, you can’t do it all, but some marketing strategies require more attention than others. Social media is one of […]
Social media is a relatively new concept. However, social media has had a profound impact on society and marketing efforts, especially as of late. However, the potential behind this phenomenon remains largely untapped as many brands don’t fully understand the medium. The first thing marketers need to realize is that social media isn’t really media. […]
There have been a number of studies released about Facebook and the habits of its users suggesting that the king of social media tools allows users to display their narcissism with others while being met with the applause and admiration of “friends.” Other forms of social media, too, allow for an inflated sense of self […]
The face of social media has changed drastically since Friendster in 2002 and the social giant Facebook, burst onto the scene in 2004. The number and type of social media sites available has grown exponentially. Facebook and Twitter tend to dominate the social networking scene, while sites like Pinterest, Instagram and Tumblr facilitate content sharing among social […]
Technology has changed daily life in a drastic manner. Our lifestyles and our communication methods have changed. The way we read books has also changed. Everything and everyone has gone “virtual”. All the latest and greatest digital innovations are now bridging the gap between our online and offline lives. Consumer experiences can now be personally […]
When Facebook first opened its shares to the public, there was a widespread belief that Facebook had done what companies like MySpace and Friendster couldn’t: it cemented itself as a social media giant that would stand the test of time. Unfortunately, as Facebook’s shares plummeted, it has become increasingly clear that Facebook is just another […]
