the good and bad of ten years of facebook

After 10 years and with more than a billion active users, Facebook has changed social and business dynamics. Individuals interact differently than they did prior to Facebook and businesses have had to adapt their business models to use this social media platform. For every positive there is a negative to countermand the good and bad […]

instagram pr know-how

Instagram has gained popularity since it started up in 2010. It has grown so fast among social media platforms that its numbers are astonishing: 200 million users per month, with 7.3 million postings a day. With that kind of traffic small and medium sized businesses can achieve public relation points without a lot of effort […]

has facebook lost its charm for businesses?

In recent years social media was considered the best marketing method available, especially among small to mid-sized businesses. Lately, Facebook has perhaps lost some of its charm for businesses with its recent algorithm that essentially rewards higher quality content on business pages. While that is perfectly reasonable among bigger businesses that can afford a team […]

which offers a better roi tv or digital media?

  For years now, companies have been trying to create the perfect marketing formula that will reach the largest audience, have the greatest influential power, and of course provide the best return on investment (ROI) possible. This mix includes advertising across many mediums, including TV, magazines, and digital media. In recent years, the popularity of […]

what’s the right metric?

The Return on Investment (ROI) and Key Performance Indicators (KPI) are both strong metrics an organization can use to measure how successful they are in obtaining their goals and objectives. They are useful tools to help organizations analyze their efforts, both financially and non-financially. A key question has been, is there a right or wrong […]

marketing to young adults by delivering value via mobile technology

Brands are starting to realize that their key target market for technology, consumer packaged goods, and retail lie with millennials. This is the young adult market aged 18 through 24. Brands realize that the way to connect to them is by using interesting and value added content, contributing to the greater good, and being aware […]

the squeeze of the marketing dollar

Sales and marketing tactics are the primary instrument for businesses to generate revenue. With that said, during the times, technology has definitely changed, allowing for new methods of marketing. There are now hundreds of applications and social media platforms benefiting greatly from this. This is now the area of digital or content marketing. So, do […]

getting your 2014 marketing budget ready for action

As the end of the year draws near, it’s time to not only prepare your marketing budget for 2014, but to also reflect on your achievements and challenges faced in 2013. Are you ready for 2014? Strategically planning your 2014 marketing budget is critical if you want to achieve marketing goals such as leads, opportunities […]

engage customers by leveraging social media

When engaging customers, it’s just as important to reach causal customers who are not passionate about your brand as it is to engage with your loyal customers. This engagement will offer your company a different perspective in comparison to your loyal customers. Engaging with your casual customers allows you to validate feedback from your loyal customers and […]

keep the big picture in mind for increased roi

Marketing is undoubtedly a vast activity that comprises of multiple domains like affiliate marketing, online marketing, display advertising, market research, targeting etc. With time, every marketer develops expertise in one of these domains. But from a customer’s perspective, it is one company, one brand name. The number one skill that a marketer needs is to […]