what’s the right metric?

The Return on Investment (ROI) and Key Performance Indicators (KPI) are both strong metrics an organization can use to measure how successful they are in obtaining their goals and objectives. They are useful tools to help organizations analyze their efforts, both financially and non-financially. A key question has been, is there a right or wrong […]

marketing to young adults by delivering value via mobile technology

Brands are starting to realize that their key target market for technology, consumer packaged goods, and retail lie with millennials. This is the young adult market aged 18 through 24. Brands realize that the way to connect to them is by using interesting and value added content, contributing to the greater good, and being aware […]

the squeeze of the marketing dollar

Sales and marketing tactics are the primary instrument for businesses to generate revenue. With that said, during the times, technology has definitely changed, allowing for new methods of marketing. There are now hundreds of applications and social media platforms benefiting greatly from this. This is now the area of digital or content marketing. So, do […]

getting your 2014 marketing budget ready for action

As the end of the year draws near, it’s time to not only prepare your marketing budget for 2014, but to also reflect on your achievements and challenges faced in 2013. Are you ready for 2014? Strategically planning your 2014 marketing budget is critical if you want to achieve marketing goals such as leads, opportunities […]

engage customers by leveraging social media

When engaging customers, it’s just as important to reach causal customers who are not passionate about your brand as it is to engage with your loyal customers. This engagement will offer your company a different perspective in comparison to your loyal customers. Engaging with your casual customers allows you to validate feedback from your loyal customers and […]

keep the big picture in mind for increased roi

Marketing is undoubtedly a vast activity that comprises of multiple domains like affiliate marketing, online marketing, display advertising, market research, targeting etc. With time, every marketer develops expertise in one of these domains. But from a customer’s perspective, it is one company, one brand name. The number one skill that a marketer needs is to […]

business, a new horizon for klout?

Social marketing has the potential to be a huge waste of time or an enormous benefit depending on multiple factors. The number of times an individual is exposed to a brand’s message can be unpredictable unless the message is consistently placed where consumers can see it. The majority of Facebook page posts disappear from within […]

the pros and cons with the lose of online civility

The Internet is a powerful tool. Allowing people to work from home, keep in touch with friends who are far away and shop for the best deals available, the tool that so many people love is also a tricky double-edged sword. In online forums and social networking communities, information can spread rapidly and soon travel […]

social media automation: the pros and cons

Let’s face it, even the most accomplished multitasker isn’t going to be able to keep up with all the platforms aching for fresh content. A realistic solution is social media automation. This time-saving technique allows you to schedule updates and posts across multiple platforms. As with any social media tool, there are pros and cons […]