Successful business owners understand the importance of customer feedback. It is, by far, the best way to discover what the customer wants and needs. This knowledge allows the business owner to more easily customize the service or product to better satisfy each and every customer. Happy customers usually discuss their experience with friends and family, […]
Tag Archives: return on engagement
Rich media and tablets go together like Lucy and Ricky Ricardo on “I Love Lucy.” The “I Love Lucy” characters connected with and amused generations of fans with witty humor and embracing the technology of the time. By using the innovative and fun new media technology, tablet marketers and website developers can truly create an […]
Technology has changed daily life in a drastic manner. Our lifestyles and our communication methods have changed. The way we read books has also changed. Everything and everyone has gone “virtual”. All the latest and greatest digital innovations are now bridging the gap between our online and offline lives. Consumer experiences can now be personally […]
Human interest is one of the biggest factors in creating a buzz for any product, service, business or person. A big part of creating that human interest is to tell stories. People may not remember a lot of the things they hear, but they do remember good stories. When you’re creating your brand, remember the […]
Too often these days companies throw lots of effort and money into social media campaigns, expecting the same sort of results a business would get from traditional advertising and marketing. Then, when things don’t work out as expected, it becomes a big embarrassment and frustration as well as a complete abdication of any use of […]
Along with other tools in the social media world, a lot of emphasis is put on how many followers hook onto a Twitter account and its related messaging. The follower count is the one metric that provides an obvious measurement of the awareness of the Twitter account and its posts. Not surprisingly, this status then […]
Most people are still buying from brick-and-mortar stores, but e-commerce is starting to gain an edge. There are many reasons for this, but perhaps the biggest reason is the level of interactivity. Online stores and websites are more interactive than physical stores, and mobile e-commerce is making it even easier for people to access online […]
As the months progress, we start preparing for presents and warm winter clothing. There is no time like the present to start planning for the digital holiday campaign. According to recent statistics, Internet users are anticipated to spend around $54 billion this holiday season alone. If these numbers are accurate, the amount of online shopping […]
