the mobile story

With the onset of smart phones and the ability to access the Internet from anywhere in the world from a handheld device, contenting marketing has changed. More and more content marketers want to expand into the fresh, new world of mobile content marketing. Marketing for mobile viewers is not the same thing as creating content for a larger screen. […]

tailoring your business to mobile internet-ready devices

Given the wide proliferation of smartphones with Internet capability as well as tablets capable of similar, it’s no surprise that consumers are becoming increasing reliant on mobile tools to find what they are looking for. Whether it be a restaurant, a location, store, or a service, mobile devices are now dictating and directing a large […]