the good and bad of ten years of facebook

After 10 years and with more than a billion active users, Facebook has changed social and business dynamics. Individuals interact differently than they did prior to Facebook and businesses have had to adapt their business models to use this social media platform. For every positive there is a negative to countermand the good and bad […]

turn negative reviews into positive opportunities

It is hard enough to build a new business with good reviews and positive feedback. Just the regular daily activity of running a business has its challenges. And then there are the negative reviews that can throw you off your game. Don’t let it get to you and don’t simply blow off bad reviews. Instead, […]

instagram pr know-how

Instagram has gained popularity since it started up in 2010. It has grown so fast among social media platforms that its numbers are astonishing: 200 million users per month, with 7.3 million postings a day. With that kind of traffic small and medium sized businesses can achieve public relation points without a lot of effort […]

powering florida and empowering florida’s natural habitats

  We need electricity in our homes, businesses, and society in general. Unfortunately, electric utility companies are among the worst companies for our planet. Gulf Power Company is an electric company provider in Northwest, Florida services 439,793 customers in 71 towns and communities in a 7,550 square mile radius. In Newsweek’s Green Rankings 2012: U.S. […]

eco driving

Coca-Cola is a global beverage industry leader who takes saving the planet seriously. From their agricultural awareness, to beverage production, and new fleet emission reduction methods, consumers are recognizing them, every step of the way. As a part of their 2020 Sustainability Commitments, Coca-Cola’s “Me, We, World” framework includes climate protection where they plan to […]

“a conversation” with Rebekah Radice

This week we talk with Rebekah Radice about social media and digital marketing strategy. Rebekah is the founder of Rebekah Radice, LLC and has a history of working with Fortune 500 organizations as well as entrepreneurs, helping each one build winning teams, brands and businesses. She has headed social media campaigns for companies such as […]

make ‘sustainability’ meaningful!

Sustainability is a word growing in popularity. Businesses and households across the world frequently use this word. However, what is the basis behind this word? Does it hold actual substance and is its meaning the same across all avenues? To many, “sustainability” is simply a buzzword used to gain recognition as a concerned leading organization […]

patagonia – becoming a responsible company

When it comes to being a responsible company, Patagonia has it on lock. The 2013 Sustainability Leaders report ranks Patagonia number 2 as a leader in integrating sustainability into their business strategy. Patagonia, a leader in outdoor apparel and accessories, started focusing on sustainable products and corporate responsibility back in 1988. Having a problem with no solution […]

“a conversation” with Mallie Hart, Dorien Morin-van Dam & Mandy Edwards

Our guest this week, the social SOLUTIONS COLLECTIVE team of Mallie Hart, owner and creator of SSC is also the co-owner of Go Creative Go. Dorien Morin-van Dam, a Founding Member of the SSC team runs More In Media. Mandy Edwards, also a Founding Member of the collective team is the founder of ME Marketing Services. […]

6 steps to a solid online brand reputation in 2014 and beyond

Before taking steps to build a solid online brand reputation, let’s start with the five key elements that make up a successful and strong brand reputation. As you already know, your brand is more than your logo and your name. Your brand is the message that you convey to your customers and to your audience. […]

giving back is in our jeans

Levis Strauss is a company that has not only stated their sustainability goals, but has pushed to implement them for years now. Levis Strauss won’t stop until 100% of their products are under their new sustainability efforts of reducing, reusing, and recycling. Creating a New Era of Clothing Paul Dillinger is the Senior Director of Color, […]