selfies – the rise of our narcissistic behavior

Facebook and MySpace have coerced us to posting our profile picture in the beginning of the social media profile era. Most of us were not ready to share our personal photo with the world, lest known start showing ourselves on a daily basis. Nonetheless, we all have given in and posted our profile picture so […]

vanity and social media – the digital ego boost

Years ago, in order to reach out to a friend or colleague, you would call them, email them, walk over to their cubical, or even send a text message. Now, we reach out via social media networks. To add to that, we ensure that everyone knows how wonderful we are doing, even if at times, […]

build your brand and increase engagement by thinking “community”

When marketers solely focus on the delivery of content, they lose sight of the importance of connecting with people – their audience. You know the old saying, “you can talk the talk, but can you walk the talk.” That old saying sort of applies with building a brand community through engagement. If you have the best information […]

define your brand as a selfless leader and not a self-promoter

There is a difference between marketing your brand and living your personal brand. There seems to be some confusion when it comes to personal brand development due to the popularity and dependence of social media for brand promotion. The true meaning of personal brand development has somehow lost its value. While social media is one of the […]

“a conversation” with Ted Rubin

The series marketer2marketer, “a conversation” is a platform for engaging today’s top thought leaders in the world of business, including marketing, branding, social media, public relations, advertising and writing in the digital space. A dialogue of current topics, new technology, new tactics, new ideas and new books. The show, “a conversation” is a one-on-one/two format […]

brand integrity is integral

In this world, building a trustworthy and worthwhile brand can be like a minefield. Building the strongest brand possible for your business, or the re-branding of your existing one is no easy task. Every action that is taken has to have the big picture in mind, and be focused on your target audience. Today people […]

the brand culture

From the moment of our birth, to the day of our demise, branding has and will continue to influence our personal and business decisions in ways so subtle that they hardly seem to be noticed.  But these subtle brushes with branding do affect us, and when successfully done, will bring about change.   Think of […]

is social media breeding narcissism?

There have been a number of studies released about Facebook and the habits of its users suggesting that the king of social media tools allows users to display their narcissism with others while being met with the applause and admiration of “friends.” Other forms of social media, too, allow for an inflated sense of self […]