social vs. seo…and the winner is?

03/28/2013 · by bowden2bowden | in advertising, content marketing, marketing & branding, new media, strategy | tagged advertising, analytics, b2b, b2c, bowden2bowden, branding, marketing, marketing plan, marketing tool, new media, paid media, realistic results, search, SEO, social media marketing, strategies and plans, strategy | 9 Comments

Anyone that has any type of online business needs to carefully consider the way they do online marketing. Many businesses choose to use search engine optimization (SEO) to drive traffic to their website, while other businesses choose to mainly use social media to drive traffic. Social media includes Facebook, Twitter, Pinterest, etc. When a person […]

tablets: a perfect fit for rich media

03/18/2013 · by bowden2bowden | in advertising, content marketing, creative, marketing & branding, new media, technology, video | tagged advertising, b2c, bowden2bowden, branding, customer - centric, marketing, marketing tool, new media, return on engagement, rich media, smartphones, social media marketing, strategies and plans, tablets | 2 Comments

Rich media and tablets go together like Lucy and Ricky Ricardo on “I Love Lucy.” The “I Love Lucy” characters connected with and amused generations of fans with witty humor and embracing the technology of the time. By using the innovative and fun new media technology, tablet marketers and website developers can truly create an […]

technology and the retail experience

03/14/2013 · by bowden2bowden | in advertising, creative, marketing & branding, new media, technology | tagged advertising, augmented reality, b2c, branding, customer - centric, experiential retail, loyalty, marketing, marketing plan, mobile technology, new media, return on engagement, self-service, social media, social media marketing, social shopping, strategies and plans, technology trends | Leave a comment

Technology has changed daily life in a drastic manner. Our lifestyles and our communication methods have changed. The way we read books has also changed. Everything and everyone has gone “virtual”. All the latest and greatest digital innovations are now bridging the gap between our online and offline lives. Consumer experiences can now be personally […]

explode your marketing (3of3)

02/28/2013 · by bowden2bowden | in advertising, content marketing, creative, marketing & branding, new media, strategy | tagged advertising, b2c, bowden2bowden, branding, content, content marketing, creative, earned media, marketing, marketing tool, media mix, new media, owned media, paid media, social media marketing, strategies and plans | 2 Comments

Content marketers design campaigns with the hope that someone online will pick it up, that the content will go viral and explode across the Internet. That focus on high quality, relevant content produces dynamite marketing material. Effective content goes a step further, converting consumers into participants actively seeking out information about the company’s brand, putting […]

light the fuse to your marketing (2of3)

02/25/2013 · by bowden2bowden | in advertising, content marketing, creative, marketing & branding, new media, strategy | tagged advertising, b2b, b2c, bowden2bowden, branding, earned media, marketing, marketing plan, marketing tool, media marketing, media mix, new media, owned media, paid media, social media marketing, strategies and plans | Leave a comment

Good content marketing never trades relevance for flash, but consumers experiencing a dynamite marketing mix expect an immediate payoff for the time they’ve invested in learning about the company’s product. Consumers who’ve had their interest sparked by following a paid advertisement to the company website wish to have their action rewarded with an attractive and clever […]

got the social blues?

02/18/2013 · by bowden2bowden | in advertising, facebook, Google+, Instagram, marketing & branding, new media, social media, strategy, technology, twitter, video | tagged advertising, b2c, bowden2bowden, brand, branding, community manager, customer - centric, facebook, facebook graph, followers, influence, likes, loyalty, marketing, marketing tool, new media, snapchat, social media, twitter, twitter vine | 4 Comments

When Facebook first opened its shares to the public, there was a widespread belief that Facebook had done what companies like MySpace and Friendster couldn’t: it cemented itself as a social media giant that would stand the test of time. Unfortunately, as Facebook’s shares plummeted, it has become increasingly clear that Facebook is just another […]

the pros and cons with the lose of online civility

02/11/2013 · by bowden2bowden | in advertising, blogging, content marketing, marketing & branding, new media, personal branding, public relations | tagged anonymity, b2b, b2c, bowden2bowden, brand, civility, community manager, customer - centric, fact check, influence, loyalty, marketing, negativity bias, new media, personal branding, public relations, ROI | 2 Comments

The Internet is a powerful tool. Allowing people to work from home, keep in touch with friends who are far away and shop for the best deals available, the tool that so many people love is also a tricky double-edged sword. In online forums and social networking communities, information can spread rapidly and soon travel […]

social media automation: the pros and cons

02/07/2013 · by bowden2bowden | in automation, content marketing, marketing & branding, strategy, technology | tagged advertising, bowden2bowden, branding, customer - centric, influence, loyalty, marketing plan, marketing tool, new media, ROI, SEO, strategies and plans | 8 Comments

Let’s face it, even the most accomplished multitasker isn’t going to be able to keep up with all the platforms aching for fresh content. A realistic solution is social media automation. This time-saving technique allows you to schedule updates and posts across multiple platforms. As with any social media tool, there are pros and cons […]

3 ways progressive companies are embracing the consumer revolution

02/04/2013 · by bowden2bowden | in communications, invited author, marketing & branding, new media, social media, strategy | tagged advertising, B Squared Media, b2b, b2c, bowden2bowden, brand, branding, Brooke Ballard, consumer revolution, customer - centric, influence, loyalty, marketing, marketing plan, new media, ROI, Social Solutions Collective | 6 Comments

Millions of businesses are using social media. However, only a select few are using it progressively; only some understand that we are facing a Consumer Revolution – where the consumer has the power and ability to shape your brand. From what I’ve seen, the progressive companies are harnessing and sharing power with the consumer by […]