has social media matured?

Social media has reached a varying level of maturity, but is still in the process of reaching full maturity. Through continuous research and study, experts are seeing the emergence of some patterns, which help to shed some light on this matter. The 2013 release of data made available by the Pivot Conference’s “State of Social […]

the crossroads of content marketing

We all know the old saying, “what goes up, must come down.” But how exactly does this saying relate to content marketing? Right now, content marketing is exploding and is the hottest marketing trend in the marketing world for small, mid-size and large businesses alike, so what in the world are we talking about here? […]

prepare your business for the new year with these marketing tips

With the rapid and steady approach of 2014, time is ticking down and now is the time to prepare or put the finishing touches on your business’s marketing plan for the New Year. Leverage lessons learned from 2013 as you put your best foot forward making slight key adjustments within your organization. Marketing experts within […]

strategic content marketing tips for 2014

As 2013 rapidly begins to come to an end, content marketing is alive and well. And now’s the time to start preparing your content marketing strategy for 2014. Gone are the days of expecting consumers to support a brand with one-way marketing techniques. It is now a necessity for marketers to learn how to hone the craft […]

“a conversation” with Joe Pulizzi

The series marketer2marketer, “a conversation” is a platform for engaging today’s top thought leaders in the world of business, including marketing, branding, social media, public relations, advertising and writing in the digital space. A dialogue of current topics, new technology, new tactics, new ideas and new books. The show, “a conversation” is a one-on-one/two format […]

7 steps to get your small business in shape for 2014

With the new year just around the corner, now’s the time to get your small business ship-shape for 2014 by making some important and necessary changes to kick-start the year off right. Build your business’s audience, attract attention and position your small business for success against the big boys with inbound marketing and many more tips. Inbound marketing includes leveraging popular […]

how to tell a story with your content

Story telling is a marketing strategy that has been around for decades in television commercials and advertisements on billboards, etc., but telling a story through content is new to many marketers. With many marketers now putting their focus on content marketing due to the rise of the Internet and the fact that the consumer holds the power […]

digital marketing is both crucial and challenging for marketers

During the rise of the Internet, the worldwide web has taken the power from companies and turned it over to the consumer. Consumers are completely in control and are increasingly tech savvy with an access to an abundance of information and connections. Due to this newfound access of information, consumers now expect more from brands […]

“a conversation” with Ian Cleary

The series marketer2marketer, “a conversation” is a platform for engaging today’s top thought leaders in the world of business, including marketing, branding, social media, public relations, advertising and writing in the digital space. A dialogue of current topics, new technology, new tactics, new ideas and new books. The show, “a conversation” is a one-on-one/two format […]

how to build a successful content strategy

If you’re a content marketer and a publisher, then you’re already aware of the importance for the creation of new relevant and valuable content from week-to-week. And in order to create this new content, you need a creative and well thought out content strategy. Every content marketer should have a finely-tuned content strategy before moving forward with […]