While there are many businesses that understand the power of Google+, there are many others that prefer using Facebook and Twitter due to their familiarity and customer base. While Google+ hasn’t been around as long as these social networks, you will find that Google+ provides analytical and communication tools that will help improve your business’s […]
Tag Archives: networking
Mobile technology brings consumers and small businesses amazing benefits and features. With apps like Square, Passbook and Google Wallet, your phone may soon be the only thing you have to carry. Consider the many benefits of embracing the digital wallet and mobile payment technology. Capture Every Sale with Mobile Technology Small businesses understand the benefit […]
Chief marketing officers have traditionally been viewed the same way as the staff below them: fast-burning stars that come and go, depending on the salaries and performance. Like excelling sales staff, CMOs have in the past been seen to be only as good as their last successful marketing campaign. However, times have changed. Today, CMOs […]
Too often these days companies throw lots of effort and money into social media campaigns, expecting the same sort of results a business would get from traditional advertising and marketing. Then, when things don’t work out as expected, it becomes a big embarrassment and frustration as well as a complete abdication of any use of […]
Being genuine is not something you should try to simulate, but rather it is about being yourself and showing others the real you. We often take on many roles in a variety of situations for a number of reasons. If you were to meet someone at a conference, you will probably perceive him or her […]
Whenever you are placed in front of a potential customer, you have to remember that you are not just selling them a product or service, but you are also selling them yourself. Customers will often feel a sense of comfort and trust when they feel comfortable with you and what you have to offer them. […]
It is easy for emotions to run high about specific topics, but it is very important for a business using social media to keep a firm grasp on their main marketing goals. If you make a post on Facebook or send a tweet on Twitter that is seen as negative by your followers, then you […]
We are just getting back in the office after attending an annual conference of the Professional Outdoor Media Association (POMA) of which we are members. We were also invited to be part of the program at this event by leading a couple of sessions on social media. Seems a bit ironic but teaching folks how […]
