vanity and social media – the digital ego boost

Years ago, in order to reach out to a friend or colleague, you would call them, email them, walk over to their cubical, or even send a text message. Now, we reach out via social media networks. To add to that, we ensure that everyone knows how wonderful we are doing, even if at times, […]

how to navigate the world of sustainability marketing

Consumers are more connected to instant information, reviews, and product promotion than ever before. They’re also more knowledgeable on important issues like environmental concerns and the need to foster sustainable, ecologically sound practices in the home and at work. It’s the perfect time to be a sustainable company, yet the way that you market yourself as a […]

prepare your business for the new year with these marketing tips

With the rapid and steady approach of 2014, time is ticking down and now is the time to prepare or put the finishing touches on your business’s marketing plan for the New Year. Leverage lessons learned from 2013 as you put your best foot forward making slight key adjustments within your organization. Marketing experts within […]

merry christmas

Thank you for being part of the community in 2013, your presences brings us joy each and every day! randy bowden -  t | g+ | in | f (image:123RF) The post “merry christmas” appeared first on bowden2bowden blog.

4 last minute tips for your holiday marketing

With the holidays almost upon us, many retailers both online and offline are quickly scrambling for some last minute holiday marketing ideas to grab the attention of those last minute holiday shoppers. The holidays are a wonderful time of the year, but they’re also an extremely stressful time of the year for both business owners […]

market your content effectively with google+

With social networking on the rise for effective content marketing, Google+ is beginning to gain in popularity amongst its more popular social network platform peers such as LinkedIn, Facebook and Twitter, etc. In fact, Google+ now ranks in the number 5 spot within the top 5 most popular social networking platforms for effective content marketing. According to […]

“a conversation” with Kathi Kruse

The series marketer2marketer, “a conversation” is a platform for engaging today’s top thought leaders in the world of business, including marketing, branding, social media, public relations, advertising and writing in the digital space. A dialogue of current topics, new technology, new tactics, new ideas and new books. The show, “a conversation” is a one-on-one/two format […]

engage customers by leveraging social media

When engaging customers, it’s just as important to reach causal customers who are not passionate about your brand as it is to engage with your loyal customers. This engagement will offer your company a different perspective in comparison to your loyal customers. Engaging with your casual customers allows you to validate feedback from your loyal customers and […]

lifecycle marketing: understanding the value of your existing customers

As you hit the Internet looking for the greatest way to find more customers, it’s kind of easy to forget about the one you already have. That’s the thing with marketing; 95 percent of the stuff about marketing deals with getting new customers rather than keeping the ones a business has already gained. Lifecycle marketing […]

“a conversation” with Ted Rubin

The series marketer2marketer, “a conversation” is a platform for engaging today’s top thought leaders in the world of business, including marketing, branding, social media, public relations, advertising and writing in the digital space. A dialogue of current topics, new technology, new tactics, new ideas and new books. The show, “a conversation” is a one-on-one/two format […]