digital marketing is both crucial and challenging for marketers

During the rise of the Internet, the worldwide web has taken the power from companies and turned it over to the consumer. Consumers are completely in control and are increasingly tech savvy with an access to an abundance of information and connections. Due to this newfound access of information, consumers now expect more from brands […]

how to build a successful content strategy

If you’re a content marketer and a publisher, then you’re already aware of the importance for the creation of new relevant and valuable content from week-to-week. And in order to create this new content, you need a creative and well thought out content strategy. Every content marketer should have a finely-tuned content strategy before moving forward with […]

use these steps for your content strategy

If you want to have your voice heard in the on-line world and stand out from the crowd without blending in with all of the on-line noise, you’ll need to have a good content strategy. Creating a content strategy can be thoroughly confusing, but once you learn to grasp every aspect of its process, you […]

learn more about content vs. context marketing strategies and how leveraging both can increase sales

Creating a relationship with clients is important to businesses, whether you are selling directly to the consumer or operating a business to business model. Selling online requires high quality content, but as more business owners are discovering, context marketing is crucial to success. Understanding the customer and their habits allows business owners to create a […]

“a conversation” with Sean McGinnis

The series marketer2marketer, “a conversation” is a platform for engaging today’s top thought leaders in the world of business, including marketing, branding, social media, public relations, advertising and writing in the digital space. A dialogue of current topics, new technology, new tactics, new ideas and new books. The show, “a conversation” is a one-on-one/two format […]

what to do when other brands attack

It’s a fact of life that your brand is more than likely at some point or another, going to suffer the blow of an attack from a competitor. But what you do next and how you handle this attack will either make you or break you. This decision will more than likely permanently label your brand. Do […]

reclaim and redefine sustainability

Sustainability is a term that refers to methods companies employ that respect the environment and do not use up irreplaceable resources. Ingredients used in sustainable products should only be harvested when it would not deplete or permanently damage the source. Sustainability is what makes it possible for human beings and nature to co-exist in peace for […]

reclaim and redefine sustainability

Sustainability is a term that refers to methods companies employ that respect the environment and do not use up irreplaceable resources. Ingredients used in sustainable products should only be harvested when it would not deplete or permanently damage the source. Sustainability is what makes it possible for human beings and nature to co-exist in peace for […]

globalization and the impact of culture on brands

Building a brand and marketing across borders requires some preliminary market research. Small to mid-size businesses who do not have a large research staff on hand must still  be conscious of cultural differences and tweak their product branding and advertising accordingly in order to penetrate the market successfully. Language barriers can be avoided quite readily by […]

the evolving cmo

Chief Marketing Officers have seen many changes occur in the past two decades. From the early 90s to now, they have gone from strictly one-way advertising like the ads that you see on TV and the radio, to marginally interactive advertising like you see in the endlessly annoying (and increasingly ignored) banner ads that attempt […]