some companies will have a poor experience with their social media consultants!

04/24/2013 · by bowden2bowden | in consulting, networking, paid, twitter, video | tagged branding, community manager, facebook, marketing, marketing consultant, social media, social media consultant, social media marketing, twitter | 13 Comments

There has been a constant barrage of posts bemoaning the proliferation of self-proclaimed social media experts on sites like Twitter and Facebook. According to AdAge, over 181,000 people on Twitter claimed to be a social media consultant, expert, marketer, professional, etc., in their profile. This has led to much hand-wringing and complaining among social media […]

virtual works!

06/28/2012 · by bowden2bowden | in consulting, creative, marketing & branding, new media, public relations, strategy | tagged advertising, b2b, b2c, bowden2bowden, branding, community manager, customer - centric, marketing, marketing consultant, public relations, realistic results, strategies and plans, virtual consultant, virtual marketing | 8 Comments

We’ve been asked before… why does b2b use a virtual team? There are a few really good answers to that question and I will share with you what we have experienced at b2b with utilizing the virtual world. At b2b we have assembled a group of talented, creative specialist entirely based on their skill and […]

old marketing is now new!

05/14/2012 · by bowden2bowden | in advertising, consulting, creative, marketing & branding, new media, public relations, strategy | tagged advertising, b2b, brand, branding, consultant, creative, marketing consultant, marketing plan, new media, public relations, social media marketing, strategies and plans | 1 Comment

I see and read advertisements on Facebook and other Social sites about upcoming workshops that are promoting Traditional Marketing is dead! Really? My guess is the people “only” pushing online social media are social media consultants who because of their niche or boutique business plan may be lacking some of the basic skills to succeed […]

you have to be there!

03/26/2012 · by bowden2bowden | in consulting, creative, forecasting, marketing & branding, new media, public relations, social media, strategy | tagged advertising, b2b, b2c, brand, branding, client focus, consultant, content, creative, customer - centric, followers, influence, loyalty, marketing, marketing consultant, marketing plan, new media, public relations, realistic results, social media marketing, strategy | 2 Comments

Social media for your business allows you to connect to your target market in real-time. You can focus on the now and the next. In today’s digital world decisions move faster than ever. Today success or not could be just a few tweets or posts away! What’s your strategy for the next quarter or through […]

are you customer – centric?

03/17/2012 · by bowden2bowden | in consulting, corporate relations, marketing & branding, new media, public relations, strategy | tagged advertising, client focus, consultant, customer - centric, loyalty, marketing, marketing consultant, marketing plan, networking, partnership, public relations, social media marketing, strategies and plans, strategy, valued partner | 3 Comments

Do you have a philosophy that is customer – centric? Do your clients’ needs drive everything you do? Instead of just pushing undifferentiated work through your shop, does your staff take personal responsibility for achieving the clients’ goals? Everyone in the production process – beginning to end, top to bottom – has a vested interest […]

do i need a virtual marketer?

03/05/2012 · by bowden2bowden | in advertising, consulting, corporate relations, creative, marketing & branding, new media, personal branding, public relations, social media, strategy | tagged advertising, b2b, brand, branding, consultant, marketing, marketing consultant, marketing plan, marketing tool, new media, public relations, realistic results, social media, social media marketing, strategies and plans, virtual consultant, virtual marketing | Leave a comment

In business today a paradigm shift is occurring and the current economy has shifted it into overdrive. Small to mid-sized companies are turning to virtual consultants to perform many duties of a full-time marketing department and realizing the benefits at half the costs. The advantages of hiring a virtual consultant go straight to the bottom line […]

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