your customers shape your business

Starting a business, whether online or in a brick and mortar building can be daunting. First, you have to figure out what is needed and whether you have what it takes to fill that need. Next, you need to put it together. If it’s a service, you need to figure out how to create the […]

how to build customer loyalty

Customer loyalty is frequently discussed in the business world for good reason; a person who is willing to conduct repeat business with your company is of more value than one who vanishes after a single transaction. For this reason it is important to reward repeat customers and create loyalty to your company. The Importance of […]

getting used to twitter’s new design and platform changes

If you’re still trying to get used to Twitter’s new platform, you’re not the only one. Many users are lost in the mix of things, but that will change as you get used to the new design. Ironically, it seems that Twitter’s new platform bares a slight resemblance to its rival’s platform – Facebook. It’s […]

delighting the customer: the number one goal of a business

Delighting a customer should always be a prime directive of any business. Customers who are not thrilled with how they are treated by a business likely are not going to remain customers. So, delighting a customer must be the number one priority of a business. A very true statement in the world of business and […]

creating loyal employees for company longevity

Getting your employees on the same page when it comes to sustaining the organization takes quite a bit of work the culture is not conducive to forming a team. Employees like to feel appreciated and valued, which goes a long way. What are some other ways to get employee buy-in to help sustain an organization? […]

is social media a disease waiting to die

This year, a popular topic has been the decline of social media networks such as Facebook, MySpace, and Twitter. Much due to the study of Princeton researchers “Epidemiological Modeling of Online Social Network Dynamics” study, in which they state, “Ideas, like diseases, have been shown to spread infectiously between people before eventually dying out”. From […]

how to make your blog stand out

Blogging started small and snowballed into a massive daily activity. Large, medium and small organizations, and individuals selling something and having something to say, all blog about their products, services or opinions. How to make your blog stand out from all the rest can be done, but it will take hard word and creativity. Pay […]

to share or not to share

  If you’re a small-to-medium business owner who is teetering on the brink jumping into the social media pool but aren’t quite convinced it’s worth a dip, you should know that your competition has probably already taken the plunge. Social media marketing is one of most effective tools available to business owners and managers. However, […]

powering florida and empowering florida’s natural habitats

  We need electricity in our homes, businesses, and society in general. Unfortunately, electric utility companies are among the worst companies for our planet. Gulf Power Company is an electric company provider in Northwest, Florida services 439,793 customers in 71 towns and communities in a 7,550 square mile radius. In Newsweek’s Green Rankings 2012: U.S. […]

the rise and fall of brands

Many companies strive to have their brand as a household name, not realizing what that means. Do you say, pass me a bandage or pass me a Band-Aid? Do you reach for a tissue or a Kleenex? Do you search for information on a restaurant or do you Google for the information? While at work, […]

be careful what you purge for, diversity and inclusiveness are at risk!

In 2008, Mozilla’s then CTO, Brendan Eich, donated $1000 in support of Proposition 8, the ballot against same-sex marriage. However, on April 3rd, he stepped down and resigned from his less than 2-week-old newly appointed position as CEO of Mozilla. In stating, “I encourage all Mozillians to keep going” on his blog, surely he meant […]