The late Steve Jobs was a brilliant visionary and one of the most astute business people who ever lived. He was so good he made it look easy, but behind the scenes there was a lot of hard work and a few guiding principles that can help any business owner become more successful. Never settle […]
Tag Archives: loyalty
Social media is a relatively new concept. However, social media has had a profound impact on society and marketing efforts, especially as of late. However, the potential behind this phenomenon remains largely untapped as many brands don’t fully understand the medium. The first thing marketers need to realize is that social media isn’t really media. […]
Success in social media is as simple as engaging your followers. However, engaging a follower isn’t as easy as it appears. Nevertheless, through using these quick and easy strategies, you can optimize your tweets and boost the engagement of your followers, resulting in reports that are more advantageous to your company. Schedule Your Tweets Research […]
The face of social media has changed drastically since Friendster in 2002 and the social giant Facebook, burst onto the scene in 2004. The number and type of social media sites available has grown exponentially. Facebook and Twitter tend to dominate the social networking scene, while sites like Pinterest, Instagram and Tumblr facilitate content sharing among social […]
Technology has changed daily life in a drastic manner. Our lifestyles and our communication methods have changed. The way we read books has also changed. Everything and everyone has gone “virtual”. All the latest and greatest digital innovations are now bridging the gap between our online and offline lives. Consumer experiences can now be personally […]
Marketing often talks about brand development as a critical step in moving a company beyond a specific product or service and making it a solution to a need in consumers’ minds. However, the actual process of brand development itself isn’t always clear. Many small businesses learn it the hard way, stumbling through advertising, then creating […]
When Facebook first opened its shares to the public, there was a widespread belief that Facebook had done what companies like MySpace and Friendster couldn’t: it cemented itself as a social media giant that would stand the test of time. Unfortunately, as Facebook’s shares plummeted, it has become increasingly clear that Facebook is just another […]
The Internet is a powerful tool. Allowing people to work from home, keep in touch with friends who are far away and shop for the best deals available, the tool that so many people love is also a tricky double-edged sword. In online forums and social networking communities, information can spread rapidly and soon travel […]
