The face of social media has changed drastically since Friendster in 2002 and the social giant Facebook, burst onto the scene in 2004. The number and type of social media sites available has grown exponentially. Facebook and Twitter tend to dominate the social networking scene, while sites like Pinterest, Instagram and Tumblr facilitate content sharing among social […]
Tag Archives: linkedin
Influence is a sometimes elusive trait that can have a great impact on how you are perceived in the public eye. A company can have excellent brand recognition, but to have real influence in the marketplace and use it to the best advantage takes a combination of skill, strategy, and a sometimes unconventional approach to […]
Regardless of how established your business is, it is vital to embrace the growth of social media marketing. You should still utilize whichever traditional marketing methods have proven themselves to be successful for your business, but ignoring additional branding opportunities, such as those presented by Facebook and Twitter, is the quickest way to stunt your […]
It takes time to build your brand online. You need to invest your dedication and have plenty of patience. The importance of your brand can go a long way in building and maintaining an online reputation, building trust with search engines and consumers. Brand equity is not something that just happens. It takes […]
We know that web 2.0 and search engine optimization (SEO) are increasingly converging and the connecting lines are becoming more and more blurred. Social media and SEO increasingly work hand in hand. Links will always be the currency of SEO ensuring rankings. Web 2.0 together with social networking are becoming the relationship side of SEO that […]
We are just getting back in the office after attending an annual conference of the Professional Outdoor Media Association (POMA) of which we are members. We were also invited to be part of the program at this event by leading a couple of sessions on social media. Seems a bit ironic but teaching folks how […]
The power of LinkedIn, the world’s largest professional network displays your skills and core competencies and allows you to be found by hiring managers, recruiters, business prospects and investors. Are you sure you have taken the few steps in setting up your profile to ensure you have increased your odds of getting more than a […]
Because the use of social networking is on the rise, business owners are tapping into the benefits that this avenue of marketing has to offer. 50 percent of small business owners report that they gained their customers via social networks, the most popular ones being LinkedIn, Twitter and Facebook. Business owners are also using YouTube […]
Not too long ago social media was a much simpler process for people. The social brand was first launched in 2003 with very little competition for social media usage. Today dozens of social networks are available for the individual to choose from, each with unique characteristics designed to coerce the user to utilize that service […]
