social scoring and its weaknesses

When it comes to new media marketing, the recent buzz tends to be how well you do on social rankings – as in how many followers you have on Twitter and how many “likes” you have on Facebook.¬†Social scoring¬†is the equivalent of a celebrity endorsement, but is this the wrong approach to marketing? Social scoring […]

the importance of influence in the marketing role…

Influence is a sometimes elusive trait that can have a great impact on how you are perceived in the public eye. A company can have excellent brand recognition, but to have real influence in the marketplace and use it to the best advantage takes a combination of skill, strategy, and a sometimes unconventional approach to […]