is social media a disease waiting to die

This year, a popular topic has been the decline of social media networks such as Facebook, MySpace, and Twitter. Much due to the study of Princeton researchers “Epidemiological Modeling of Online Social Network Dynamics” study, in which they state, “Ideas, like diseases, have been shown to spread infectiously between people before eventually dying out”. From […]

facebook tweaks!

When a social media giant such as Facebook announces they are making a few changes to advertising structures, many people became outraged and opposed. In this outrage, they seem to have forgotten that Facebook is a for profit organization. As a business, Facebook needs to make a profit. Facebook has realized that they are in […]

selfies – the rise of our narcissistic behavior

Facebook and MySpace have coerced us to posting our profile picture in the beginning of the social media profile era. Most of us were not ready to share our personal photo with the world, lest known start showing ourselves on a daily basis. Nonetheless, we all have given in and posted our profile picture so […]

what’s the right metric?

The Return on Investment (ROI) and Key Performance Indicators (KPI) are both strong metrics an organization can use to measure how successful they are in obtaining their goals and objectives. They are useful tools to help organizations analyze their efforts, both financially and non-financially. A key question has been, is there a right or wrong […]

vanity and social media – the digital ego boost

Years ago, in order to reach out to a friend or colleague, you would call them, email them, walk over to their cubical, or even send a text message. Now, we reach out via social media networks. To add to that, we ensure that everyone knows how wonderful we are doing, even if at times, […]

marketing to young adults by delivering value via mobile technology

Brands are starting to realize that their key target market for technology, consumer packaged goods, and retail lie with millennials. This is the young adult market aged 18 through 24. Brands realize that the way to connect to them is by using interesting and value added content, contributing to the greater good, and being aware […]

single-author corporate blogs vs. multi-author corporate blogs

There are pros and cons to both blog author types, but to answer this question, it’s definitely easier to distinguish the success or failure of a blog when there is one author. If the blog is a success, you know that the single author is behind that success. If the blog is a total failure, then […]

increase your social engagement

In order for your company to truly embrace social media, you must take advantage of as many social networks as possible that fall within your audience’s reach. A mistake companies often make is focusing on one particular social channel at a time, causing them to miss opportunities to promote and engage across multiple channels. Once […]

spend more time on the digital real estate you own!

If you’ve spent any time on Facebook in the past several weeks, you’ve probably run across one or two of the following observations, laments or even diatribes: Facebook reach is plummeting … Looks like small businesses are going to have to pay if they want their posts seen on Facebook … Looks like I’m going […]

has social media matured?

Social media has reached a varying level of maturity, but is still in the process of reaching full maturity. Through continuous research and study, experts are seeing the emergence of some patterns, which help to shed some light on this matter. The 2013 release of data made available by the Pivot Conference’s “State of Social […]