the good and bad of ten years of facebook

After 10 years and with more than a billion active users, Facebook has changed social and business dynamics. Individuals interact differently than they did prior to Facebook and businesses have had to adapt their business models to use this social media platform. For every positive there is a negative to countermand the good and bad […]

turn negative reviews into positive opportunities

It is hard enough to build a new business with good reviews and positive feedback. Just the regular daily activity of running a business has its challenges. And then there are the negative reviews that can throw you off your game. Don’t let it get to you and don’t simply blow off bad reviews. Instead, […]

instagram pr know-how

Instagram has gained popularity since it started up in 2010. It has grown so fast among social media platforms that its numbers are astonishing: 200 million users per month, with 7.3 million postings a day. With that kind of traffic small and medium sized businesses can achieve public relation points without a lot of effort […]

has facebook lost its charm for businesses?

In recent years social media was considered the best marketing method available, especially among small to mid-sized businesses. Lately, Facebook has perhaps lost some of its charm for businesses with its recent algorithm that essentially rewards higher quality content on business pages. While that is perfectly reasonable among bigger businesses that can afford a team […]

is social media a disease waiting to die

This year, a popular topic has been the decline of social media networks such as Facebook, MySpace, and Twitter. Much due to the study of Princeton researchers “Epidemiological Modeling of Online Social Network Dynamics” study, in which they state, “Ideas, like diseases, have been shown to spread infectiously between people before eventually dying out”. From […]

facebook tweaks!

When a social media giant such as Facebook announces they are making a few changes to advertising structures, many people became outraged and opposed. In this outrage, they seem to have forgotten that Facebook is a for profit organization. As a business, Facebook needs to make a profit. Facebook has realized that they are in […]

the dark side of social media

What is it that Justin Strom, Calvin Winbush, Alan Townsend, and Adrian Nicholas all have in common? They are all Social Media Pimps, and not the kind that can “pimp-out” your company online to the public. No, these are real pimps that have mastered the use of technology and exploiting teens on the streets and […]

selfies – the rise of our narcissistic behavior

Facebook and MySpace have coerced us to posting our profile picture in the beginning of the social media profile era. Most of us were not ready to share our personal photo with the world, lest known start showing ourselves on a daily basis. Nonetheless, we all have given in and posted our profile picture so […]

vanity and social media – the digital ego boost

Years ago, in order to reach out to a friend or colleague, you would call them, email them, walk over to their cubical, or even send a text message. Now, we reach out via social media networks. To add to that, we ensure that everyone knows how wonderful we are doing, even if at times, […]

why social media is a requirement for 2014 and how small businesses can effectively use it.

I know you have heard this time and again  – “social media is here to stay”. In some form or another, it is. Social Media 2006 is far different from the Social Media of 2014 and businesses of all sizes are taking notice. Social media has allowed us to stay connected with friends and relatives […]

spend more time on the digital real estate you own!

If you’ve spent any time on Facebook in the past several weeks, you’ve probably run across one or two of the following observations, laments or even diatribes: Facebook reach is plummeting … Looks like small businesses are going to have to pay if they want their posts seen on Facebook … Looks like I’m going […]