trends that redefine competition

  Established brick and mortar business CEOs are entering uncharted waters with the digital marketing age and must decide how to approach the challenges involved. There are significant trends that redefine competition that CEOs must recognize and respond to quickly in order to stay relevant not only to potential customers and clients, but to business […]

the rise and fall of brands

Many companies strive to have their brand as a household name, not realizing what that means. Do you say, pass me a bandage or pass me a Band-Aid? Do you reach for a tissue or a Kleenex? Do you search for information on a restaurant or do you Google for the information? While at work, […]

expand your brand’s influence with customer engagement

Many social media experts push how content marketing and social media networks influence an organization’s brand. A business will place great content, such as a blog post, with a call to action. But, what happens when a potential customer does land on your website? If they like what they see, they may have a few […]

patagonia – becoming a responsible company

When it comes to being a responsible company, Patagonia has it on lock. The 2013 Sustainability Leaders report ranks Patagonia number 2 as a leader in integrating sustainability into their business strategy. Patagonia, a leader in outdoor apparel and accessories, started focusing on sustainable products and corporate responsibility back in 1988. Having a problem with no solution […]

create targeted profiles

Every great marketing plan involves knowing who your customer is and how to target them. To achieve this, creating a customer profile is essential. A customer profile helps you identify who your customers are as well as their needs and desires. You are able to determine why a customer would buy your products and services. It breaks […]

the role of the marketing agency has changed

Brian Solis coined the term, “Adapt or die.” It’s the notion that brands must adapt to the Consumer Revolution, listen to the consumer, and start having more intelligent conversations (and relationships) with their customers. I buy in to the Consumer Revolution. As a consumer, and as an agency representing brands. But to buy in to […]

aglocal-supporting the family farms

How can a three-year-old Kansas City company help change farmers and consumers’ lives? It’s quite simple due to the software platform that Naithan Jones  and his team at AgLocal designed. They have a growing desire to efficiently serve beef and put more money into farmer’s pockets. AgLocal eliminates the middleman and allows the farmers and […]

brightfarms – fresher, tastier, and better for the environment

If your grocer were to offer you fresher and better tasting produce at fractions of the cost you’d normally pay, would you love the concept? Of course, you would. No American wants to pay more than they have to for fresh tasting, delicious foods. The fact that it’s healthy is an added bonus. BrightFarms not […]

america’s youth and the future of sustainability

There may have been a time where America has felt that our youth were lost. However, thanks to technology, young entrepreneurs emerging, reality television shows showing innovative youth such as Sitcom Valley, and more business and economic values being taught in our classrooms, our next generation of 13-25 year olds are now thinking and acting […]

marketing to young adults by delivering value via mobile technology

Brands are starting to realize that their key target market for technology, consumer packaged goods, and retail lie with millennials. This is the young adult market aged 18 through 24. Brands realize that the way to connect to them is by using interesting and value added content, contributing to the greater good, and being aware […]

saving the bison and the planet

Ted Turner, media entrepreneur and founder of Ted’s Montana Grill, is a true environmentalist when it comes to helping preserve our planet. Through his recycling efforts, using eco-friendly products, and finding more ways to be energy-efficient in his restaurants, Ted has reached new heights on handling major sustainability issues that the top restaurants across the globe […]