what is awesome content and why do you need it?

Awesome content is quality content that adds value to readers. There are many ways that content is capable of adding value, but it all depends upon the particular message that you’re trying to send to your brand’s audience, and also depends upon the tone that you would like to send your message in. Why do you need […]

“a conversation” with Joe Pulizzi

The series marketer2marketer, “a conversation” is a platform for engaging today’s top thought leaders in the world of business, including marketing, branding, social media, public relations, advertising and writing in the digital space. A dialogue of current topics, new technology, new tactics, new ideas and new books. The show, “a conversation” is a one-on-one/two format […]

improve your brand recall value with social media

Social media has been used for business for almost a decade now. The benefits however, have been questioned continuously. Many naive business people complain that they do not get any traffic or leads directly from social media and hence the effort is waste. Nothing can be farther from truth. The reality is that people do […]

5 ways to make readers “share” it

The “share” button…it’s the holy grail of compliments for your content. It’s like getting a bonus at work or an “atta-boy” for a job well done. The share button seems more elusive than the boss giving you a pat on the back. Yet, it can be just as simple to achieve. Getting your readers to […]

providing valuable content that delivers

The art of creating valuable content can make or break any website. Many organizations and businesses have established websites for the sole purpose of providing information about their products and services. That information has to be supplied in a way that creates value for the reader. It all starts with first developing a content plan. […]

invigorate your content marketing efforts with slideshare

With the World Wide Web having a firm foothold in marketing, content marketing couldn’t be any more competitive and yet crucial to success of a business’s brand building and customer loyalty efforts. That’s one reason why content marketers need to invigorate their content marketing efforts with a different type of content, like SlideShare. SlideShare is […]

when social becomes business

At one time businesses became social to sell products. Now social has become a business to sell products. Influencing is an approach available to both individuals and businesses in order to help promote their product either to other businesses (B2B) or to consumers (B2C). Influencing is essentially a building of relationships with other influencers to ultimately sell […]

six steps to quality content

Creating quality content for your website or blog is important for many reasons. Not only do you want to draw in new visitors to your website or blog, but you want to keep them coming back for more, while also telling others just how great your website or blog really is. But just how do you do […]

what does content strategy have to do with it?

The number of social media sites and their 24/7 access makes it easy for businesses to post whatever happens to cross their manager’s mind. However, random musings may be fun for teenagers, but they won’t earn you a loyal readership. If you want social media marketing to work for your business, you need to have […]

“a conversation” with Jim Dougherty

The series “marketer2marketer, a conversation” was developed with the intent of engaging today’s top thought leaders in the world of business, including marketing, branding, social media, public relations, advertising and writing in the digital space. A dialogue of current topics, new technology, new tactics, new ideas and new books. The show, “a conversation” is a […]

how to create a work environment that nurtures innovation

Creating a work environment that encourages creativity while still maintaining some sort of order and adherence to company policy isn’t as easy as it sounds. After all, you can’t let one person bend the rules to the breaking point without running the risk of discouraging other employees. How do you encourage “out-of-the-box” thinking without ending […]