your customers shape your business

Starting a business, whether online or in a brick and mortar building can be daunting. First, you have to figure out what is needed and whether you have what it takes to fill that need. Next, you need to put it together. If it’s a service, you need to figure out how to create the […]

double speak is a reality in the fcc

Currently, there is a huge debate happening regarding the internet and how people obtain access to its content. Sadly, not many people really understand the nuances and implications of the net neutrality regulations FCC chairman, Jeff Wheeler, is attempting to put in place. Part of the problem with the suggested regulations is that the terms […]

is social media a disease waiting to die

This year, a popular topic has been the decline of social media networks such as Facebook, MySpace, and Twitter. Much due to the study of Princeton researchers “Epidemiological Modeling of Online Social Network Dynamics” study, in which they state, “Ideas, like diseases, have been shown to spread infectiously between people before eventually dying out”. From […]

how to make your blog stand out

Blogging started small and snowballed into a massive daily activity. Large, medium and small organizations, and individuals selling something and having something to say, all blog about their products, services or opinions. How to make your blog stand out from all the rest can be done, but it will take hard word and creativity. Pay […]

to share or not to share

  If you’re a small-to-medium business owner who is teetering on the brink jumping into the social media pool but aren’t quite convinced it’s worth a dip, you should know that your competition has probably already taken the plunge. Social media marketing is one of most effective tools available to business owners and managers. However, […]

be careful what you purge for, diversity and inclusiveness are at risk!

In 2008, Mozilla’s then CTO, Brendan Eich, donated $1000 in support of Proposition 8, the ballot against same-sex marriage. However, on April 3rd, he stepped down and resigned from his less than 2-week-old newly appointed position as CEO of Mozilla. In stating, “I encourage all Mozillians to keep going” on his blog, surely he meant […]

first impressions are everything: a marketers new roi

ROI is a powerful term known to many as the Return on Investment. However, a powerful marketing strategy will focus on other non-monetary returns, such as the ROI – Return on Impressions and the ROE – Return on Engagement. These two have important soft metrics that you can’t ignore because they can help enhance the […]

facebook tweaks!

When a social media giant such as Facebook announces they are making a few changes to advertising structures, many people became outraged and opposed. In this outrage, they seem to have forgotten that Facebook is a for profit organization. As a business, Facebook needs to make a profit. Facebook has realized that they are in […]

“a conversation” with Rebekah Radice

This week we talk with Rebekah Radice about social media and digital marketing strategy. Rebekah is the founder of Rebekah Radice, LLC and has a history of working with Fortune 500 organizations as well as entrepreneurs, helping each one build winning teams, brands and businesses. She has headed social media campaigns for companies such as […]

is traditional journalism back?

Since 2000, many newsrooms have been trimming their staff and closing their doors. According to the Bureau of Labor Statistics (BLS), between 2010 and 2020, journalists will lose their jobs at a rate of 6%. In contrast, the BLS expects that public relation positions will increase almost 21% during that time. The reason for the […]

expand your brand’s influence with customer engagement

Many social media experts push how content marketing and social media networks influence an organization’s brand. A business will place great content, such as a blog post, with a call to action. But, what happens when a potential customer does land on your website? If they like what they see, they may have a few […]