By now, most businesses have gotten the message that fresh, compelling content is the key to a successful digital marketing strategy, but many small B2B companies struggle to keep their content updated often enough to achieve optimum results. To complicate tactics even further, the bewildering proliferation of social media sites leaves them wondering where to […]
Tag Archives: content
As most bloggers or writers know, it isn’t easy to come up with something new all the time. Thinking of interesting and engaging articles or posts can be time-consuming, especially when nothing of interest has happened in the news or your personal life. Even worse, producing lackluster content can drive away readers rather than encouraging […]
As anyone who has ever watched YouTube can testify, online videos are popular with virtually everyone. Children watch cartoon, teenagers watch music videos and adults watch news clips and interviews. As the internet grows and expands, so does the content available. Now, with Netflix and Hulu streaming to smart TVs and other digital media receivers, […]
So, what exactly is content marketing? Well, first of all, content marketing isn’t new by any means, but the word itself is emerging as a more relied upon form of advertising. Living in a digital era, companies are realizing that consumers are disinterested in the pitching of products with annoying advertising ads, in an attempt […]
In the past, people could post just about any type of blog posts or articles they wanted and get ranked in Google. Getting to the first page of Google was also much easier and took much less work. Now, with Penguin 2.0 things have changed and SEO has gone to the dark side. This is […]
Five Steps to Getting Your Content Seen by the Right People If your content doesn’t reach the right people, it doesn’t matter how good it is. You could have the most fascinating piece of information – something that could change someone’s life – but it won’t matter if they don’t see it. When you come […]
Content marketers design campaigns with the hope that someone online will pick it up, that the content will go viral and explode across the Internet. That focus on high quality, relevant content produces dynamite marketing material. Effective content goes a step further, converting consumers into participants actively seeking out information about the company’s brand, putting […]
Non-profit organizations such as charities and community service organizations have a lot to gain from social media in the same way that for-profit business does. The format can increase the public’s awareness of an organization’s goals and activities very quickly, and it also has the potential for very inexpensive but wide-reaching marketing for financial support. […]
When you decide to take your brand social, it is important to understand two important factors. First, you need to understand that taking your brand to Facebook, Twitter or any other social platform requires commitment to interact with your followers and users. Social networks operate on the premise of interaction. Simply creating a Facebook page […]
