“a conversation” with Olivier Blanchard

The series marketer2marketer, “a conversation” is a platform for engaging today’s top thought leaders in the world of business, including marketing, branding, social media, public relations, advertising and writing in the digital space. A dialogue of current topics, new technology, new tactics, new ideas and new books. The show, “a conversation” is a one-on-one/two format […]

“a conversation” with Mark Schaefer

The series marketer2marketer, “a conversation” is a platform for engaging today’s top thought leaders in the world of business, including marketing, branding, social media, public relations, advertising and writing in the digital space. A dialogue of current topics, new technology, new tactics, new ideas and new books. The show, “a conversation” is a one-on-one/two format […]

are you misinformed about social media?

We hear a lot of opinions about social media. Whether it’s the self-proclaimed social media guru or the small business owner that thinks social media is for teenagers, people always have something to say about it. We are not arrogant enough to say we have all the answers in this rapidly evolving field, but we can say […]

old marketing is now new!

I see and read advertisements on Facebook and other Social sites about upcoming workshops that are promoting Traditional Marketing is dead! Really? My guess is the people “only” pushing online social media are social media consultants who because of their niche or boutique business plan may be lacking some of the basic skills to succeed […]

you have to be there!

Social media for your business allows you to connect to your target market in real-time. You can focus on the now and the next. In today’s digital world decisions move faster than ever. Today success or not could be just a few tweets or posts away! What’s your strategy for the next quarter or through […]

are you customer – centric?

Do you have a philosophy that is customer – centric? Do your clients’ needs drive everything you do? Instead of just pushing undifferentiated work through your shop, does your staff take personal responsibility for achieving the clients’ goals? Everyone in the production process – beginning to end, top to bottom – has a vested interest […]

do i need a virtual marketer?

In business today a paradigm shift is occurring and the current economy has shifted it into overdrive. Small to mid-sized companies are turning to virtual consultants to perform many duties of a full-time marketing department and realizing the benefits at half the costs. The advantages of hiring a virtual consultant go straight to the bottom line […]