build your brand and increase engagement by thinking “community”

When marketers solely focus on the delivery of content, they lose sight of the importance of connecting with people – their audience. You know the old saying, “you can talk the talk, but can you walk the talk.” That old saying sort of applies with building a brand community through engagement. If you have the best information […]

do not underestimate the power of a tweet!

When you have a business, it is important to make it visible on the internet. One of the most powerful things you can do with the internet is to become known on the social media circuit. Facebook has made changes and posts may not be seen, and Pinterest is still very new. Twitter, however, is […]

some companies will have a poor experience with their social media consultants!

There has been a constant barrage of posts bemoaning the proliferation of self-proclaimed social media experts on sites like Twitter and Facebook. According to AdAge, over 181,000 people on Twitter claimed to be a social media consultant, expert, marketer, professional, etc., in their profile. This has led to much hand-wringing and complaining among social media […]

automation, are we doing it wrong?

If you’re like most marketing professionals, you’ve probably got a lot of irons in the fire. It may be tempting to attempt to automate as many marketing aspects as you can, but should you? Of course, you can’t do it all, but some marketing strategies require more attention than others. Social media is one of […]

got the social blues?

When Facebook first opened its shares to the public, there was a widespread belief that Facebook had done what companies like MySpace and Friendster couldn’t: it cemented itself as a social media giant that would stand the test of time. Unfortunately, as Facebook’s shares plummeted, it has become increasingly clear that Facebook is just another […]

the pros and cons with the lose of online civility

The Internet is a powerful tool. Allowing people to work from home, keep in touch with friends who are far away and shop for the best deals available, the tool that so many people love is also a tricky double-edged sword. In online forums and social networking communities, information can spread rapidly and soon travel […]

utilize the benefits of google+ in 2013

While there are many businesses that understand the power of Google+, there are many others that prefer using Facebook and Twitter due to their familiarity and customer base. While Google+ hasn’t been around as long as these social networks, you will find that Google+ provides analytical and communication tools that will help improve your business’s […]

is social media worth the risk for your business?

When social media first became the “in thing” for business, it was hailed as the ultimate marketing tool. Now that the honeymoon is over, the realities of social media marketing are settling in. McDonald’s was the victim of a Twitter incident where users posted nasty – and false – stories about the fast food giant. […]

the benefits of brand building via social media.

Because the use of social networking is on the rise, business owners are tapping into the benefits that this avenue of marketing has to offer. 50 percent of small business owners report that they gained their customers via social networks, the most popular ones being LinkedIn, Twitter and Facebook. Business owners are also using YouTube […]

virtual works!

We’ve been asked before… why does b2b use a virtual team? There are a few really good answers to that question and I will share with you what we have experienced at b2b with utilizing the virtual world. At b2b we have assembled a group of talented, creative specialist entirely based on their skill and […]

are you building strong customer relations or is it just social media hype?

For marketers, the hit series Mad Men may inspire nostalgia for a time and it was a relatively long time when marketing mediums were limited to a handful of channels: print, broad- casting, outdoor, and direct. Today, new channels seem to arrive every time we blink. Remember, MySpace and Friendster were at one time big […]