the evolving cmo

Chief Marketing Officers have seen many changes occur in the past two decades. From the early 90s to now, they have gone from strictly one-way advertising like the ads that you see on TV and the radio, to marginally interactive advertising like you see in the endlessly annoying (and increasingly ignored) banner ads that attempt […]

the expanding value of today’s CMO – the leader of the pack!

Chief marketing officers have traditionally been viewed the same way as the staff below them: fast-burning stars that come and go, depending on the salaries and performance. Like excelling sales staff, CMOs have in the past been seen to be only as good as their last successful marketing campaign. However, times have changed. Today, CMOs […]